Brandwave

FurHaven vs K9 Ballistics:Which is more popular?

In September 2026, K9 Ballistics had more branded searches than FurHaven among pet bed brands worldwide. K9 Ballistics had about 8,100 branded searches, while FurHaven had 1,600. K9 Ballistics made up 9.3% of all pet bed brand searches we track, and FurHaven accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about pet bed brands, FurHaven and K9 Ballistics each appeared in three of the five answers. FurHaven was mentioned before K9 Ballistics in three out of four answers.

Among pet bed brands worldwide in September 2026

Who do people search for more?

K9 Ballistics, about 5 searches for every 1 for FurHaven

K9 Ballistics 8.1K searchesFurHaven 1.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

FurHaven in 3 of 5K9 Ballistics in 3 of 5

Who does AI recommend more?

FurHaven, named ahead of K9 Ballistics in 3 of 4 answers

FurHaven first in 3K9 Ballistics first in 1

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Top pet bed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FurHaven was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. K9 Ballistics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. FurHaven was listed before K9 Ballistics in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Barker1st
  2. FurHaven2nd
  3. K9 Ballistics3rd
  4. PetFusion4th
  5. KONG–
  6. Paws for Life–
  7. Snooza–
  8. Best Friends by Sheri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Barker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K9 Ballistics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FurHaven3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PetFusion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paws for Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Best Friends by Sheri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet bed brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FurHaven or K9 Ballistics more popular in search?

This chart shows how often people search Google for FurHaven and K9 Ballistics by name. Each line represents a brand's share of searches for all eight pet bed brands we track, month by month, from English-language searches worldwide.

FurHaven and K9 Ballistics among pet bed brands worldwide, by month

Share of searches by month for K9 Ballistics, FurHaven. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGK9 BallisticsPaws for LifeSnoozaBig BarkerPetFusionFurHavenBest Friends by Sheri
Oct 202575.4%7.8%6.3%3.5%2.3%1.5%2.3%0.96%
Nov 202577.4%8.6%4.7%3.1%2.1%1.4%2.1%0.71%
Dec 202579.9%7.3%4%2.2%2.2%1.5%2.2%0.79%
Jan 202676.4%8.5%4.6%3.1%2.5%1.3%2.5%0.91%
Feb 202678%8.7%4.7%2.5%2.1%1.4%1.7%0.77%
Mar 202676.9%8.3%5.5%3.7%2%1.3%1.6%0.73%
Apr 202673.7%9.7%6.5%3.5%2.3%1.6%1.9%0.86%
May 202670.3%10.8%7.2%4.8%2.1%1.7%2.1%0.96%
Jun 202672.3%9.1%7.4%4.9%2.1%1.5%1.8%0.81%
Jul 202672.4%8.7%7.1%4.7%2.6%1.7%2%0.77%
Aug 202675.9%7.8%6.4%3.5%2.3%1.5%1.8%0.7%
Sep 202673.5%9.3%6.2%4.1%2.2%2.2%1.8%0.82%

How has the FurHaven and K9 Ballistics comparison changed over the last 12 months?

3 findings
  • K9 Ballistics was ahead of FurHaven in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FurHaven’s share of searches among pet bed brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, K9 Ballistics’ share of searches among pet bed brands worldwide moved from 7.8% to 9.3%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for pet bed brands worldwide in September 2026?

3 changes
  1. In September 2026, PetFusion overtook FurHaven to rank 6th among pet bed brands worldwide, with 2.2% of the searches.

  2. In September 2026, K9 Ballistics gained share of searches among pet bed brands worldwide, from 7.8% to 9.3%.

  3. Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FurHaven’s and K9 Ballistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FurHaven

1 branded search term

  • furhaven

K9 Ballistics

1 branded search term

  • k9 ballistics

How the Brand Demand Index is measured

Other head-to-heads among pet bed brands

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