Brandwave

How popular isK9 Ballistics?

In September 2026, people searched for K9 Ballistics by name about 8,100 times worldwide, about the same as the previous year. These searches made up 9.3% of all global pet bed brand searches, placing K9 Ballistics second out of eight brands. When we asked both ChatGPT and Google AI Overviews about pet bed brands, K9 Ballistics appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

K9 Ballistics is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. KONGShare of searches 73.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. K9 BallisticsShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Paws for LifeShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SnoozaShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Big BarkerShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top pet bed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, K9 Ballistics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. K9 Ballistics is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Barker1st
  2. FurHaven2nd
  3. K9 Ballistics3rd
  4. PetFusion4th
  5. KONG–
  6. Paws for Life–
  7. Snooza–
  8. Best Friends by Sheri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Barker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K9 Ballistics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FurHaven3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PetFusion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paws for Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Best Friends by Sheri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet bed brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet bed brands compete with K9 Ballistics?

K9 Ballistics against pet bed brands worldwide, by month

Share of searches by month for KONG, K9 Ballistics, Paws for Life, Snooza, Big Barker, PetFusion. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGK9 BallisticsPaws for LifeSnoozaBig BarkerPetFusionFurHavenBest Friends by Sheri
Oct 202575.4%7.8%6.3%3.5%2.3%1.5%2.3%0.96%
Nov 202577.4%8.6%4.7%3.1%2.1%1.4%2.1%0.71%
Dec 202579.9%7.3%4%2.2%2.2%1.5%2.2%0.79%
Jan 202676.4%8.5%4.6%3.1%2.5%1.3%2.5%0.91%
Feb 202678%8.7%4.7%2.5%2.1%1.4%1.7%0.77%
Mar 202676.9%8.3%5.5%3.7%2%1.3%1.6%0.73%
Apr 202673.7%9.7%6.5%3.5%2.3%1.6%1.9%0.86%
May 202670.3%10.8%7.2%4.8%2.1%1.7%2.1%0.96%
Jun 202672.3%9.1%7.4%4.9%2.1%1.5%1.8%0.81%
Jul 202672.4%8.7%7.1%4.7%2.6%1.7%2%0.77%
Aug 202675.9%7.8%6.4%3.5%2.3%1.5%1.8%0.7%
Sep 202673.5%9.3%6.2%4.1%2.2%2.2%1.8%0.82%

  1. 1.KONG

    73.5%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  2. 2.K9 Ballistics

    9.3%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Paws for Life

    6.2%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. 4.Snooza

    4.1%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Big Barker

    2.2%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  6. 6.PetFusion

    2.2%

    Moved from 7th to 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.6 points.

  7. 7.FurHaven

    1.8%

    Moved from 6th to 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  8. 8.Best Friends by Sheri

    0.82%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between K9 Ballistics and its closest rivals

Every comparison with K9 Ballistics

7 comparisons

How has branded search demand for K9 Ballistics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for K9 Ballistics worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, K9 Ballistics’ share of searches among pet bed brands worldwide increased from 7.8% to 9.3%.
  • Across the 12 months ending September 2026, K9 Ballistics’ share of searches among pet bed brands worldwide peaked at 10.8% in May 2026 and was lowest at 7.3% in December 2025.

How did search popularity change for pet bed brands worldwide in September 2026?

6 changes

  1. In September 2026, PetFusion overtook FurHaven to rank 6th among pet bed brands worldwide, with 2.2% of the searches.

  2. In September 2026, K9 Ballistics gained share of searches among pet bed brands worldwide, from 7.8% to 9.3%.

  3. In September 2026, Snooza gained share of searches among pet bed brands worldwide, from 3.5% to 4.1%.

  4. In September 2026, KONG lost share of searches among pet bed brands worldwide, from 75.9% to 73.5%.

  5. Paws for Life’s share of searches among pet bed brands worldwide has lost ground for 3 months in a row, from 7.4% to 6.2% in September 2026.

  6. Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are K9 Ballistics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using K9 Ballistics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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