How popular isSnooza in search?
In September 2026, there were an estimated 3.6K branded searches for Snooza worldwide which held steady over the last 12 months. Snooza holds 3.3% estimated Share of Search among dog bed brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dog bed brands compete with Snooza?
Share of Search by month for KONG, Wild One, Snooza. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Wild One | Snooza |
|---|---|---|---|
| Oct 2025 | 59.7% | 37.6% | 2.7% |
| Nov 2025 | 66.8% | 30.5% | 2.7% |
| Dec 2025 | 75% | 23% | 2% |
| Jan 2026 | 66.8% | 30.5% | 2.7% |
| Feb 2026 | 67.2% | 30.6% | 2.2% |
| Mar 2026 | 63.1% | 33.9% | 3% |
| Apr 2026 | 58.6% | 38.6% | 2.8% |
| May 2026 | 54.4% | 41.9% | 3.7% |
| Jun 2026 | 58.9% | 37.1% | 4% |
| Jul 2026 | 55.6% | 40.7% | 3.6% |
| Aug 2026 | 59.7% | 37.6% | 2.7% |
| Sep 2026 | 59.3% | 37.4% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 64.3K | -18.2% | -0.4 points | |
| 2, held 2nd | 37.4% | 40.5K | -18.2% | -0.2 points | |
| 3, held 3rd | 3.3% | 3.6K | 0% | +0.6 points |
Compare search popularity between Snooza and its closest rivals
Every comparison with Snooza
5 comparisons
How has branded search demand for Snooza changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snooza worldwide held steady at 3.6K.
- Across the 12 months ending September 2026, Snooza’s estimated Share of Search among dog bed brands worldwide increased from 2.7% to 3.3%.
- Across the 12 months ending September 2026, Snooza’s estimated Share of Search among dog bed brands worldwide peaked at 4% in June 2026 and was lowest at 2% in December 2025.
How did search popularity change for dog bed brands worldwide in September 2026?
3 changes
In September 2026, Snooza gained estimated Share of Search among dog bed brands worldwide, from 2.7% to 3.3%.
Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026.
Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Snooza compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog bed brands | 3rd of 3 | 3.3% | Shown above |
| Pet bed brands | 4th of 5 | 3.9% | Show ranking |
How is Snooza measured?
Brandwave collects information about searches that people make online using Snooza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- snooza
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Is Snooza your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.