Paws for Life vs Snooza:Which is more popular by branded search?
In August 2026, Paws for Life had more branded searches than Snooza among pet bed brands worldwide. Paws for Life was estimated to have 6.6K branded searches compared to Snooza’s 3.6K, and held a 5.9% Share of Search versus Snooza’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Paws for Life or Snooza?
Compare the pet bed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paws for Life, Snooza. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Bark | Paws for Life | Snooza | Best Friends by Sheri |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 19.8% | 5.9% | 3.2% | 0.89% |
| Nov 2025 | 73.5% | 18.3% | 4.5% | 3% | 0.68% |
| Dec 2025 | 77.4% | 15.9% | 3.9% | 2.1% | 0.76% |
| Jan 2026 | 75.9% | 15.5% | 4.6% | 3.1% | 0.91% |
| Feb 2026 | 76.5% | 15.6% | 4.7% | 2.5% | 0.76% |
| Mar 2026 | 75.4% | 14.8% | 5.4% | 3.6% | 0.72% |
| Apr 2026 | 72.1% | 17.3% | 6.3% | 3.4% | 0.84% |
| May 2026 | 68.2% | 19.2% | 7% | 4.7% | 0.93% |
| Jun 2026 | 68.3% | 19.2% | 7% | 4.7% | 0.76% |
| Jul 2026 | 69.4% | 18.6% | 6.8% | 4.5% | 0.74% |
| Aug 2026 | 70.4% | 19.9% | 5.9% | 3.2% | 0.64% |
| Sep 2026 | — | — | — | — | — |
How has the Paws for Life and Snooza comparison changed over the last 12 months?
3 findings
- Paws for Life was ahead of Snooza in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paws for Life’s estimated Share of Search among pet bed brands worldwide held steady at 5.9%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Snooza’s estimated Share of Search among pet bed brands worldwide held steady at 3.2%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for pet bed brands worldwide in August 2026?
2 changes
In August 2026, Snooza lost estimated Share of Search among pet bed brands worldwide, from 4.5% to 3.2%.
In August 2026, Paws for Life lost estimated Share of Search among pet bed brands worldwide, from 6.8% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Paws for Life’s and Snooza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paws for Life
1 branded search term
- paws for life
Snooza
1 branded search term
- snooza
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.