K9 Ballistics vs KONG:Which is more popular?
In September 2026, KONG had more branded searches than K9 Ballistics among pet bed brands worldwide. KONG had about 64,300 branded searches, while K9 Ballistics had 8,100. KONG made up 73.5% of all pet bed brand searches we track, and K9 Ballistics accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about pet bed brands, K9 Ballistics appeared in three of the five answers and KONG in none.
Who do people search for more?
KONG, about 8 searches for every 1 for K9 Ballistics
Who does AI mention more?
K9 Ballistics, mentioned in 3 of 5 answers, KONG in 0
Who does AI recommend more?
K9 Ballistics, the only one of the two named
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Top pet bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, K9 Ballistics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KONG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Big Barker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- K9 Ballistics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FurHaven3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PetFusion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paws for Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Best Friends by Sheri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet bed brands
5 answers
Asked ChatGPT
“Which pet bed brand should I buy?”
Asked ChatGPT
“What are the best pet bed brands?”
Asked ChatGPT
“What's the best pet bed brand for a comfy pet?”
Searched Google, AI Overview
“orthopaedic pet bed”
Searched Google, AI Overview
“washable dog bed”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is K9 Ballistics or KONG more popular in search?
This chart shows how often people search Google for K9 Ballistics and KONG by name. Each line represents a brand's share of searches for all eight pet bed brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, K9 Ballistics. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | K9 Ballistics | Paws for Life | Snooza | Big Barker | PetFusion | FurHaven | Best Friends by Sheri |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 7.8% | 6.3% | 3.5% | 2.3% | 1.5% | 2.3% | 0.96% |
| Nov 2025 | 77.4% | 8.6% | 4.7% | 3.1% | 2.1% | 1.4% | 2.1% | 0.71% |
| Dec 2025 | 79.9% | 7.3% | 4% | 2.2% | 2.2% | 1.5% | 2.2% | 0.79% |
| Jan 2026 | 76.4% | 8.5% | 4.6% | 3.1% | 2.5% | 1.3% | 2.5% | 0.91% |
| Feb 2026 | 78% | 8.7% | 4.7% | 2.5% | 2.1% | 1.4% | 1.7% | 0.77% |
| Mar 2026 | 76.9% | 8.3% | 5.5% | 3.7% | 2% | 1.3% | 1.6% | 0.73% |
| Apr 2026 | 73.7% | 9.7% | 6.5% | 3.5% | 2.3% | 1.6% | 1.9% | 0.86% |
| May 2026 | 70.3% | 10.8% | 7.2% | 4.8% | 2.1% | 1.7% | 2.1% | 0.96% |
| Jun 2026 | 72.3% | 9.1% | 7.4% | 4.9% | 2.1% | 1.5% | 1.8% | 0.81% |
| Jul 2026 | 72.4% | 8.7% | 7.1% | 4.7% | 2.6% | 1.7% | 2% | 0.77% |
| Aug 2026 | 75.9% | 7.8% | 6.4% | 3.5% | 2.3% | 1.5% | 1.8% | 0.7% |
| Sep 2026 | 73.5% | 9.3% | 6.2% | 4.1% | 2.2% | 2.2% | 1.8% | 0.82% |
How has the K9 Ballistics and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of K9 Ballistics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K9 Ballistics’ share of searches among pet bed brands worldwide moved from 7.8% to 9.3%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, KONG’s share of searches among pet bed brands worldwide moved from 75.4% to 73.5%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for pet bed brands worldwide in September 2026?
2 changes
In September 2026, K9 Ballistics gained share of searches among pet bed brands worldwide, from 7.8% to 9.3%.
In September 2026, KONG lost share of searches among pet bed brands worldwide, from 75.9% to 73.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using K9 Ballistics’ and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K9 Ballistics
1 branded search term
- k9 ballistics
KONG
2 branded search terms
- kong dog toy
- kong toys
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