FurHaven vs Snooza:Which is more popular?
In September 2026, Snooza had more branded searches than FurHaven among dog bed brands worldwide. Snooza had about 3,600 branded searches, while FurHaven had 1,600. Snooza made up 3.2% of all dog bed brand searches we track, and FurHaven accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dog bed brands, FurHaven appeared in four of the five answers and Snooza in none.
Who do people search for more?
Snooza, about 2 searches for every 1 for FurHaven
Who does AI mention more?
FurHaven, mentioned in 4 of 5 answers, Snooza in 0
Who does AI recommend more?
FurHaven, the only one of the two named
Follow FurHaven vs Snooza and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dog bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FurHaven was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snooza did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Big Barker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- FurHaven4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PetFusion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog bed brands
5 answers
Asked ChatGPT
“Which dog bed brand should I buy?”
Asked ChatGPT
“What are the best dog bed brands?”
Asked ChatGPT
“What's the best dog bed brand for a sleeping dog?”
Searched Google, AI Overview
“best dog bed”
Searched Google, AI Overview
“orthopedic dog bed”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is FurHaven or Snooza more popular in search?
This chart shows how often people search Google for FurHaven and Snooza by name. Each line represents a brand's share of searches for all six dog bed brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Snooza, FurHaven. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Wild One | Snooza | Big Barker | PetFusion | FurHaven |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 35.8% | 2.6% | 1.7% | 1.2% | 1.7% |
| Nov 2025 | 63.8% | 29.1% | 2.6% | 1.7% | 1.1% | 1.7% |
| Dec 2025 | 71.1% | 21.8% | 1.9% | 1.9% | 1.3% | 1.9% |
| Jan 2026 | 63.3% | 28.8% | 2.6% | 2.1% | 1.1% | 2.1% |
| Feb 2026 | 64.3% | 29.3% | 2.1% | 1.7% | 1.2% | 1.4% |
| Mar 2026 | 60.6% | 32.6% | 2.9% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 56.1% | 36.9% | 2.7% | 1.8% | 1.2% | 1.4% |
| May 2026 | 52% | 40% | 3.6% | 1.5% | 1.3% | 1.5% |
| Jun 2026 | 56.4% | 35.5% | 3.9% | 1.7% | 1.1% | 1.4% |
| Jul 2026 | 53.1% | 38.9% | 3.5% | 1.9% | 1.3% | 1.5% |
| Aug 2026 | 57.1% | 36% | 2.6% | 1.7% | 1.2% | 1.4% |
| Sep 2026 | 56.5% | 35.6% | 3.2% | 1.7% | 1.7% | 1.4% |
How has the FurHaven and Snooza comparison changed over the last 12 months?
3 findings
- Snooza was ahead of FurHaven in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FurHaven’s share of searches among dog bed brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Snooza’s share of searches among dog bed brands worldwide moved from 2.6% to 3.2%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for dog bed brands worldwide in September 2026?
3 changes
In September 2026, PetFusion overtook FurHaven to rank 5th among dog bed brands worldwide, with 1.7% of the searches.
In September 2026, Snooza gained share of searches among dog bed brands worldwide, from 2.6% to 3.2%.
Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FurHaven’s and Snooza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog bed brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.