Brandwave

Best Friends by Sheri vs K9 Ballistics:Which is more popular?

In September 2026, K9 Ballistics had more branded searches than Best Friends by Sheri among pet bed brands worldwide. K9 Ballistics had about 8,100 branded searches, while Best Friends by Sheri had 720. K9 Ballistics made up 9.3% of all pet bed brand searches we track, and Best Friends by Sheri accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about pet bed brands, K9 Ballistics appeared in three of the five answers and Best Friends by Sheri in none.

Among pet bed brands worldwide in September 2026

Who do people search for more?

K9 Ballistics, about 11 searches for every 1 for Best Friends by Sheri

K9 Ballistics 8.1K searchesBest Friends by Sheri 720 searches

Who does AI mention more?

K9 Ballistics, mentioned in 3 of 5 answers, Best Friends by Sheri in 0

K9 Ballistics in 3 of 5Best Friends by Sheri in 0 of 5

Who does AI recommend more?

K9 Ballistics, the only one of the two named

K9 Ballistics first in 3Best Friends by Sheri never named

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Top pet bed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, K9 Ballistics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Best Friends by Sheri did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Barker1st
  2. FurHaven2nd
  3. K9 Ballistics3rd
  4. PetFusion4th
  5. KONG–
  6. Paws for Life–
  7. Snooza–
  8. Best Friends by Sheri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Barker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K9 Ballistics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FurHaven3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PetFusion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paws for Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snooza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Best Friends by Sheri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet bed brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Best Friends by Sheri or K9 Ballistics more popular in search?

This chart shows how often people search Google for Best Friends by Sheri and K9 Ballistics by name. Each line represents a brand's share of searches for all eight pet bed brands we track, month by month, from English-language searches worldwide.

Best Friends by Sheri and K9 Ballistics among pet bed brands worldwide, by month

Share of searches by month for K9 Ballistics, Best Friends by Sheri. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGK9 BallisticsPaws for LifeSnoozaBig BarkerPetFusionFurHavenBest Friends by Sheri
Oct 202575.4%7.8%6.3%3.5%2.3%1.5%2.3%0.96%
Nov 202577.4%8.6%4.7%3.1%2.1%1.4%2.1%0.71%
Dec 202579.9%7.3%4%2.2%2.2%1.5%2.2%0.79%
Jan 202676.4%8.5%4.6%3.1%2.5%1.3%2.5%0.91%
Feb 202678%8.7%4.7%2.5%2.1%1.4%1.7%0.77%
Mar 202676.9%8.3%5.5%3.7%2%1.3%1.6%0.73%
Apr 202673.7%9.7%6.5%3.5%2.3%1.6%1.9%0.86%
May 202670.3%10.8%7.2%4.8%2.1%1.7%2.1%0.96%
Jun 202672.3%9.1%7.4%4.9%2.1%1.5%1.8%0.81%
Jul 202672.4%8.7%7.1%4.7%2.6%1.7%2%0.77%
Aug 202675.9%7.8%6.4%3.5%2.3%1.5%1.8%0.7%
Sep 202673.5%9.3%6.2%4.1%2.2%2.2%1.8%0.82%

How has the Best Friends by Sheri and K9 Ballistics comparison changed over the last 12 months?

3 findings

How did search popularity change for pet bed brands worldwide in September 2026?

2 changes
  1. In September 2026, K9 Ballistics gained share of searches among pet bed brands worldwide, from 7.8% to 9.3%.

  2. Estimated monthly branded searches for Best Friends by Sheri worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Best Friends by Sheri’s and K9 Ballistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Best Friends by Sheri

1 branded search term

  • best friends by sheri

K9 Ballistics

1 branded search term

  • k9 ballistics

How the Brand Demand Index is measured

Other head-to-heads among pet bed brands

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