FurHaven vs KONG:Which is searched more?
In September 2026, KONG had more branded searches than FurHaven among dog bed brands worldwide. KONG had about 64,300 branded searches, while FurHaven had 1,600. KONG made up 56.5% of all dog bed brand searches we track, and FurHaven accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is FurHaven or KONG more popular in search?
Compare the dog bed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KONG, FurHaven. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Wild One | Snooza | Big Barker | PetFusion | FurHaven |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 35.8% | 2.6% | 1.7% | 1.2% | 1.7% |
| Nov 2025 | 63.8% | 29.1% | 2.6% | 1.7% | 1.1% | 1.7% |
| Dec 2025 | 71.1% | 21.8% | 1.9% | 1.9% | 1.3% | 1.9% |
| Jan 2026 | 63.3% | 28.8% | 2.6% | 2.1% | 1.1% | 2.1% |
| Feb 2026 | 64.3% | 29.3% | 2.1% | 1.7% | 1.2% | 1.4% |
| Mar 2026 | 60.6% | 32.6% | 2.9% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 56.1% | 36.9% | 2.7% | 1.8% | 1.2% | 1.4% |
| May 2026 | 52% | 40% | 3.6% | 1.5% | 1.3% | 1.5% |
| Jun 2026 | 56.4% | 35.5% | 3.9% | 1.7% | 1.1% | 1.4% |
| Jul 2026 | 53.1% | 38.9% | 3.5% | 1.9% | 1.3% | 1.5% |
| Aug 2026 | 57.1% | 36% | 2.6% | 1.7% | 1.2% | 1.4% |
| Sep 2026 | 56.5% | 35.6% | 3.2% | 1.7% | 1.7% | 1.4% |
How has the FurHaven and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of FurHaven in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FurHaven’s share of searches among dog bed brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands worldwide moved from 56.9% to 56.5%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for dog bed brands worldwide in September 2026?
3 changes
In September 2026, PetFusion overtook FurHaven to rank 5th among dog bed brands worldwide, with 1.7% of the searches.
In September 2026, KONG lost share of searches among dog bed brands worldwide, from 57.1% to 56.5%.
Estimated monthly branded searches for FurHaven worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using FurHaven’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog bed brands
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