Tuft + Paw vs Wild One:Which is more popular?
In September 2026, Wild One had more branded searches than Tuft + Paw among pet accessory brands worldwide. Wild One had about 40,500 branded searches, while Tuft + Paw had 10,900. Wild One made up 16.3% of all pet accessory brand searches we track, and Tuft + Paw accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Wild One appeared in three of the five answers and Tuft + Paw in two. Wild One was mentioned before Tuft + Paw in every answer.
Who do people search for more?
Wild One, about 4 searches for every 1 for Tuft + Paw
Who does AI mention more?
Wild One, mentioned in 3 of 5 answers, Tuft + Paw in 2
Who does AI recommend more?
Wild One, named ahead of Tuft + Paw in every answer
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wild One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tuft + Paw was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild One was listed before Tuft + Paw in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wild One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tuft + Paw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LupinePet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy?”
Asked ChatGPT
“What are the best pet accessory brands?”
Asked ChatGPT
“What's the best pet accessory brand for a dog or cat?”
Searched Google, AI Overview
“pet accessory brands”
Searched Google, AI Overview
“best pet accessories”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Tuft + Paw or Wild One more popular in search?
This chart shows how often people search Google for Tuft + Paw and Wild One by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wild One, Tuft + Paw. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Savic | Ferplast | Tuft + Paw | EzyDog | Petmate | Dogit | LupinePet | Rogz |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 21.6% | 17.6% | 11.8% | 6.5% | 4% | 4.3% | 2.9% | 1% | 1% | 1.3% |
| Nov 2025 | 31.8% | 26.5% | 14.5% | 9.7% | 5.3% | 3.3% | 4.3% | 1.9% | 0.85% | 0.85% | 0.85% |
| Dec 2025 | 38.1% | 21.3% | 11.7% | 11.7% | 4.3% | 3.2% | 4.3% | 2.3% | 0.69% | 1.6% | 0.84% |
| Jan 2026 | 34.8% | 23.7% | 15.9% | 7.1% | 5.8% | 3.6% | 3.9% | 2.6% | 0.77% | 0.93% | 0.93% |
| Feb 2026 | 33% | 22.5% | 15% | 10.1% | 6.7% | 3.4% | 3.7% | 3% | 0.89% | 0.89% | 0.89% |
| Mar 2026 | 30.7% | 24.6% | 16.5% | 9% | 6% | 3.7% | 4% | 2.7% | 0.97% | 0.97% | 0.8% |
| Apr 2026 | 26.3% | 25.8% | 17.3% | 11.6% | 5.2% | 3.9% | 4.2% | 2.8% | 1% | 1% | 0.84% |
| May 2026 | 24% | 27.6% | 18.4% | 10.1% | 5.5% | 4.2% | 4.5% | 2.5% | 1.1% | 1.1% | 1.1% |
| Jun 2026 | 25.7% | 29.6% | 16.2% | 7.2% | 5.9% | 4.4% | 4.8% | 2.6% | 1.4% | 1.2% | 0.96% |
| Jul 2026 | 25.6% | 28% | 18.7% | 6.8% | 5.6% | 5.1% | 4.6% | 2.5% | 1.1% | 1.1% | 0.91% |
| Aug 2026 | 27% | 25.4% | 17% | 11.4% | 5.1% | 4.6% | 4.2% | 2.3% | 1% | 1% | 1% |
| Sep 2026 | 25.9% | 24.4% | 16.3% | 13.3% | 6% | 4.4% | 4% | 2.7% | 1.2% | 0.97% | 0.97% |
How has the Tuft + Paw and Wild One comparison changed over the last 12 months?
3 findings
- Wild One was ahead of Tuft + Paw in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 11.2K to 10.9K.
- Across the 12 months ending September 2026, Wild One’s share of searches among pet accessory brands worldwide moved from 17.6% to 16.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for pet accessory brands worldwide in September 2026?
1 change
In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tuft + Paw’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tuft + Paw
2 branded search terms
- tuft + paw
- tuft and paw
Wild One
1 branded search term
- wild one
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