Outward Hound vs Wild One:Which is more popular?
In September 2026, Wild One had more branded searches than Outward Hound among dog bowl brands worldwide. Wild One had about 40,500 branded searches, while Outward Hound had 8,100. Wild One made up 63.9% of all dog bowl brand searches we track, and Outward Hound accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about dog bowl brands, Outward Hound appeared in two of the five answers and Wild One in none.
Who do people search for more?
Wild One, about 5 searches for every 1 for Outward Hound
Who does AI mention more?
Outward Hound, mentioned in 2 of 5 answers, Wild One in 0
Who does AI recommend more?
Outward Hound, the only one of the two named
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Top dog bowl brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outward Hound was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild One did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
YETI1st- Outward Hound2nd
- Wild One–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outward Hound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog bowl brands
5 answers
Asked ChatGPT
“Which dog bowl brand should I buy?”
Asked ChatGPT
“What are the best dog bowl brands?”
Asked ChatGPT
“What's the best dog bowl brand for an easy clean bowl?”
- 1YETI
- 1
Searched Google, AI Overview
“stainless steel dog bowl”
Searched Google, AI Overview
“raised dog bowl”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Outward Hound or Wild One more popular in search?
This chart shows how often people search Google for Outward Hound and Wild One by name. Each line represents a brand's share of searches for all three dog bowl brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wild One, Outward Hound. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wild One | YETI | Outward Hound |
|---|---|---|---|
| Oct 2025 | 65.4% | 23.9% | 10.7% |
| Nov 2025 | 62% | 27.8% | 10.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 63.9% | 23.4% | 12.8% |
| Feb 2026 | 63.9% | 23.3% | 12.8% |
| Mar 2026 | 68.4% | 20.4% | 11.2% |
| Apr 2026 | 68.4% | 20.4% | 11.2% |
| May 2026 | 65.4% | 23.9% | 10.7% |
| Jun 2026 | 60.7% | 27.1% | 12.1% |
| Jul 2026 | 65.4% | 23.9% | 10.7% |
| Aug 2026 | 65.4% | 23.9% | 10.7% |
| Sep 2026 | 63.9% | 23.3% | 12.8% |
How has the Outward Hound and Wild One comparison changed over the last 12 months?
3 findings
- Wild One was ahead of Outward Hound in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outward Hound’s share of searches among dog bowl brands worldwide moved from 10.7% to 12.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog bowl brands worldwide moved from 65.4% to 63.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for dog bowl brands worldwide in September 2026?
2 changes
In September 2026, Outward Hound gained share of searches among dog bowl brands worldwide, from 10.7% to 12.8%.
In September 2026, Wild One lost share of searches among dog bowl brands worldwide, from 65.4% to 63.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Outward Hound’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Outward Hound
1 branded search term
- outward hound
Wild One
1 branded search term
- wild one
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