Brandwave

How popular isOutward Hound?

In September 2026, people searched for Outward Hound by name about 8,100 times worldwide, about the same as the previous year. These searches made up 12.8% of all global dog bowl brand searches, placing Outward Hound third out of three brands. When we asked both ChatGPT and Google AI Overviews about dog bowl brands, Outward Hound appeared in two of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Outward Hound is the third most searched of 3 competitors and the second most recommended in AI answers.

  1. Wild OneShare of searches 63.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. YETIShare of searches 23.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Outward HoundShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top dog bowl brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outward Hound was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outward Hound is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YETI1st
  2. Outward Hound2nd
  3. Wild One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outward Hound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog bowl brands

5 answers

  • Asked ChatGPT

    “Which dog bowl brand should I buy?”

    1. 1YETI
    2. 2Outward Hound

  • Asked ChatGPT

    “What are the best dog bowl brands?”

    1. 1YETI
    2. 2Outward Hound

  • Asked ChatGPT

    “What's the best dog bowl brand for an easy clean bowl?”

    1. 1YETI

  • Searched Google, AI Overview

    “stainless steel dog bowl”

    1. Searched Google, AI Overview

      “raised dog bowl”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which dog bowl brands compete with Outward Hound?

      Outward Hound against dog bowl brands worldwide, by month

      Share of searches by month for Wild One, YETI, Outward Hound. The figures are in the table below the chart.

      View monthly share of searches table
      MonthWild OneYETIOutward Hound
      Oct 202565.4%23.9%10.7%
      Nov 202562%27.8%10.2%
      Dec 202545.1%30.2%24.7%
      Jan 202663.9%23.4%12.8%
      Feb 202663.9%23.3%12.8%
      Mar 202668.4%20.4%11.2%
      Apr 202668.4%20.4%11.2%
      May 202665.4%23.9%10.7%
      Jun 202660.7%27.1%12.1%
      Jul 202665.4%23.9%10.7%
      Aug 202665.4%23.9%10.7%
      Sep 202663.9%23.3%12.8%

      1. 1.Wild One

        63.9%

        Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

      2. 2.YETI

        23.3%

        Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

      3. 3.Outward Hound

        12.8%

        Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

      Compare popularity between Outward Hound and its closest rivals

      Every comparison with Outward Hound

      12 comparisons

      How has branded search demand for Outward Hound changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Outward Hound worldwide held steady at 8.1K.
      • Across the 12 months ending September 2026, Outward Hound’s share of searches among dog bowl brands worldwide increased from 10.7% to 12.8%.
      • Across the 12 months ending September 2026, Outward Hound’s share of searches among dog bowl brands worldwide peaked at 24.7% in December 2025 and was lowest at 10.2% in November 2025.

      How did search popularity change for dog bowl brands worldwide in September 2026?

      3 changes

      1. In September 2026, Outward Hound gained share of searches among dog bowl brands worldwide, from 10.7% to 12.8%.

      2. In September 2026, Wild One lost share of searches among dog bowl brands worldwide, from 65.4% to 63.9%.

      3. In September 2026, YETI lost share of searches among dog bowl brands worldwide, from 23.9% to 23.3%.

      How are Outward Hound’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Outward Hound’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • outward hound

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      How the Brand Demand Index is measured

      Where does Outward Hound compete?

      Outward Hound is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Dog toy brands4th of 66.3%Show ranking
      Pet toy brands3rd of 58.8%Show ranking
      Dog backpack brands3rd of 59.2%Show ranking
      Dog bowl brands3rd of 312.8%Shown above
      Creator with pink hair and a pink jacket

      Is Outward Hound your brand?

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