Outward Hound vs ZippyPaws:Which is more popular by branded search?
In August 2026, Outward Hound had more branded searches than ZippyPaws among dog toy brands worldwide. Outward Hound was estimated to have 8.1K branded searches compared to ZippyPaws’ 6.6K, and held a 5.8% Share of Search versus ZippyPaws’ 4.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Outward Hound or ZippyPaws?
Compare the dog toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Outward Hound, ZippyPaws. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | ZippyPaws |
|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 20.5% | 9.1% | 6.1% | 5% |
| Nov 2025 | 65.1% | 16.3% | 8.9% | 4.9% | 4.9% |
| Dec 2025 | 62.3% | 15.6% | 7% | 10.5% | 4.7% |
| Jan 2026 | 63.8% | 19.4% | 7.1% | 5.8% | 3.9% |
| Feb 2026 | 62.8% | 19.2% | 8.6% | 5.7% | 3.8% |
| Mar 2026 | 61.1% | 21.9% | 8% | 5.4% | 3.6% |
| Apr 2026 | 58.8% | 21.2% | 9.5% | 6.3% | 4.2% |
| May 2026 | 55% | 23.2% | 10.3% | 6.9% | 4.6% |
| Jun 2026 | 52.7% | 27.1% | 9.9% | 6.6% | 3.6% |
| Jul 2026 | 53.5% | 26.2% | 9.6% | 6.4% | 4.3% |
| Aug 2026 | 56.8% | 23.9% | 8.7% | 5.8% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the Outward Hound and ZippyPaws comparison changed over the last 12 months?
3 findings
- Outward Hound was ahead of ZippyPaws in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Outward Hound’s estimated Share of Search among dog toy brands worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, ZippyPaws’ estimated Share of Search among dog toy brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for dog toy brands worldwide in August 2026?
1 change
In August 2026, Outward Hound lost estimated Share of Search among dog toy brands worldwide, from 6.4% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Outward Hound’s and ZippyPaws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Outward Hound
1 branded search term
- outward hound
ZippyPaws
1 branded search term
- zippypaws
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.