How popular isOutward Hound in search?
In September 2026, there were an estimated 8.1K branded searches for Outward Hound worldwide which held steady over the last 12 months. Outward Hound holds 10.9% estimated Share of Search among dog backpack brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dog backpack brands compete with Outward Hound?
Share of Search by month for Ruffwear, Outward Hound, Kurgo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Outward Hound | Kurgo |
|---|---|---|---|
| Oct 2025 | 80.5% | 10.8% | 8.8% |
| Nov 2025 | 86% | 7.7% | 6.3% |
| Dec 2025 | 72% | 21.6% | 6.4% |
| Jan 2026 | 81.8% | 10.9% | 7.3% |
| Feb 2026 | 81.8% | 10.9% | 7.3% |
| Mar 2026 | 83.4% | 9.1% | 7.4% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 83.4% | 9.1% | 7.4% |
| Jul 2026 | 83.4% | 9.1% | 7.4% |
| Aug 2026 | 83.4% | 9.1% | 7.4% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 60.5K | -18.2% | -1.7 points | |
| 2, held 2nd | 10.9% | 8.1K | 0% | +1.8 points | |
| 3, held 3rd | 7.3% | 5.4K | -18.2% | -0.1 points |
Compare search popularity between Outward Hound and its closest rivals
Every comparison with Outward Hound
6 comparisons
How has branded search demand for Outward Hound changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Outward Hound worldwide held steady at 8.1K.
- Across the 12 months ending September 2026, Outward Hound’s estimated Share of Search among dog backpack brands worldwide peaked at 21.6% in December 2025 and was lowest at 7.7% in November 2025.
How did search popularity change for dog backpack brands worldwide in September 2026?
3 changes
In September 2026, Outward Hound gained estimated Share of Search among dog backpack brands worldwide, from 9.1% to 10.9%.
In September 2026, Ruffwear lost estimated Share of Search among dog backpack brands worldwide, from 83.4% to 81.8%.
Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Where does Outward Hound compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog toy brands | 4th of 5 | 6.6% | Show ranking |
| Dog backpack brands | 2nd of 3 | 10.9% | Shown above |
How is Outward Hound measured?
Brandwave collects information about searches that people make online using Outward Hound’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- outward hound
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