Active Pets vs Kurgo:Which is more popular by branded search?

Name: Active Pets vs Kurgo: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kurgo had more branded searches than Active Pets among dog seat covers worldwide. Kurgo was estimated to have 6.6K branded searches compared to Active Pets’ 1.3K, and held a 7.4% Share of Search versus Active Pets’ 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among dog seat covers worldwide in August 2026Which is more popular in search, Active Pets or Kurgo?

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Which is more popular in search, Active Pets or Kurgo?

Compare the dog seat covers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Active Pets and Kurgo among dog seat covers worldwide, by month

Month	KONG	Kurgo	BarksBar	Active Pets	URPOWER	Meadowlark
Oct 2025	87.5%	7.3%	2.7%	1.8%	0.66%	0.04%
Nov 2025	91%	5.5%	1.6%	1.3%	0.49%	0.03%
Dec 2025	92.1%	4.6%	1.3%	1.3%	0.61%	0.05%
Jan 2026	90.9%	5.5%	1.3%	1.6%	0.6%	0.03%
Feb 2026	91.3%	5.5%	1%	1.6%	0.49%	0.03%
Mar 2026	90.4%	6.5%	1.3%	1.3%	0.58%	0.03%
Apr 2026	88.9%	7.8%	1.2%	1.5%	0.57%	0.02%
May 2026	86.5%	8.9%	1.7%	2.2%	0.65%	0.05%
Jun 2026	87.2%	9%	1.8%	1.4%	0.65%	0.04%
Jul 2026	87.5%	8.5%	1.7%	1.7%	0.62%	0.03%
Aug 2026	88.7%	7.4%	1.8%	1.5%	0.54%	0.02%
Sep 2026	—	—	—	—	—	—

How has the Active Pets and Kurgo comparison changed over the last 12 months?

3 findings

Kurgo was ahead of Active Pets in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Active Pets’ estimated Share of Search among dog seat covers worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog seat covers worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for dog seat covers worldwide in August 2026?

2 changes

In August 2026, Kurgo lost estimated Share of Search among dog seat covers worldwide, from 8.5% to 7.4%.
In August 2026, Active Pets fell from 3rd to 4th among dog seat covers worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Active Pets’ and Kurgo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.