Brandwave

How popular isActive Pets in search?

In August 2026, there were an estimated 1.3K branded searches for Active Pets worldwide which is down 18.8% over the last 11 months. Active Pets holds 1.5% estimated Share of Search among dog seat covers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KONG88.7%
  2. Kurgo7.4%
  3. BarksBar1.8%
  4. Active Pets1.5%
  5. URPOWER0.54%
  6. Meadowlark0.02%
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Which dog seat covers compete with Active Pets?

Active Pets against dog seat covers worldwide, by month

Share of Search by month for KONG, Kurgo, Active Pets. The figures are in the table below the chart.

View monthly share of search table
MonthKONGKurgoBarksBarActive PetsURPOWERMeadowlark
Oct 202587.5%7.3%2.7%1.8%0.66%0.04%
Nov 202591%5.5%1.6%1.3%0.49%0.03%
Dec 202592.1%4.6%1.3%1.3%0.61%0.05%
Jan 202690.9%5.5%1.3%1.6%0.6%0.03%
Feb 202691.3%5.5%1%1.6%0.49%0.03%
Mar 202690.4%6.5%1.3%1.3%0.58%0.03%
Apr 202688.9%7.8%1.2%1.5%0.57%0.02%
May 202686.5%8.9%1.7%2.2%0.65%0.05%
Jun 202687.2%9%1.8%1.4%0.65%0.04%
Jul 202687.5%8.5%1.7%1.7%0.62%0.03%
Aug 202688.7%7.4%1.8%1.5%0.54%0.02%
Sep 2026——————

  1. 1.KONG

    88.7%

    Held 1st. 78.6K estimated branded searches, +16.3% vs prior month. Share +1.3 points.

  2. 2.Kurgo

    7.4%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.BarksBar

    1.8%

    Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  4. 4.Active Pets

    1.5%

    Moved from 3rd to 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.URPOWER

    0.54%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Meadowlark

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Active Pets and its closest rivals

How has branded search demand for Active Pets changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Active Pets worldwide fell from 1.6K to 1.3K.
  • Across the 11 months ending August 2026, Active Pets’ estimated Share of Search among dog seat covers worldwide held steady, from 1.8% to 1.5%.

How did search popularity change for dog seat covers worldwide in August 2026?

  1. In August 2026, KONG gained estimated Share of Search among dog seat covers worldwide, from 87.5% to 88.7%.

  2. In August 2026, Kurgo lost estimated Share of Search among dog seat covers worldwide, from 8.5% to 7.4%.

  3. In August 2026, BarksBar rose from 4th to 3rd among dog seat covers worldwide.

  4. In August 2026, Active Pets fell from 3rd to 4th among dog seat covers worldwide.

  5. Estimated monthly branded searches for Meadowlark worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.

  6. Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How is Active Pets measured?

Brandwave collects information about searches that people make online using Active Pets’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • active pets

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How the Brand Demand Index is measured

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