Brandwave

How popular isKONG in search?

In August 2026, there were an estimated 4.4K branded searches for KONG worldwide which is down 45.7% over the last 11 months. KONG holds 30.6% estimated Share of Search among dog seat covers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kurgo45.8%
  2. KONG30.6%
  3. BarksBar11.1%
  4. Active Pets9%
  5. URPOWER3.3%
  6. Meadowlark0.14%
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Which dog seat covers compete with KONG?

KONG against dog seat covers worldwide, by month

Share of Search by month for Kurgo, KONG, BarksBar, Active Pets, URPOWER. The figures are in the table below the chart.

View monthly share of search table
MonthKurgoKONGBarksBarActive PetsURPOWERMeadowlark
Oct 202534.1%41.9%12.4%8.3%3.1%0.21%
Nov 202540.9%33.5%11.8%9.9%3.7%0.19%
Dec 202539.4%32.2%11.3%11.3%5.3%0.42%
Jan 202640.6%33.2%9.8%11.7%4.4%0.18%
Feb 202638.8%38.8%7.2%11.5%3.5%0.22%
Mar 202640.2%40.2%7.9%7.9%3.6%0.18%
Apr 202644.6%36.5%6.8%8.8%3.2%0.14%
May 202645.8%30.5%9%11.1%3.3%0.28%
Jun 202644.6%36.5%8.8%6.8%3.2%0.2%
Jul 202643.7%35.8%8.6%8.6%3.2%0.13%
Aug 202645.8%30.6%11.1%9%3.3%0.14%
Sep 2026——————

  1. 1.Kurgo

    45.8%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.KONG

    30.6%

    Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -5.2 points.

  3. 3.BarksBar

    11.1%

    Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +2.5 points.

  4. 4.Active Pets

    9%

    Moved from 3rd to 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.URPOWER

    3.3%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Meadowlark

    0.14%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KONG and its closest rivals

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide fell from 8.1K to 4.4K.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide decreased from 41.9% to 30.6%.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide peaked at 41.9% in October 2025 and was lowest at 30.5% in May 2026.
  • Across the 11 months ending August 2026, KONG fell from 1st to 2nd among dog seat covers worldwide.

How did search popularity change for dog seat covers worldwide in August 2026?

  1. In August 2026, BarksBar overtook Active Pets to rank 3rd among dog seat covers worldwide, at 11.1%.

  2. In August 2026, Kurgo gained estimated Share of Search among dog seat covers worldwide, from 43.7% to 45.8%.

  3. In August 2026, KONG lost estimated Share of Search among dog seat covers worldwide, from 35.8% to 30.6%.

  4. Estimated monthly branded searches for Meadowlark worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.

  5. Estimated monthly branded searches for Active Pets worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  6. Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does KONG compete?

KONG is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI gateway platforms5th of 50.1%Show ranking
API management platforms4th of 50.48%Show ranking
Pet hair removers4th of 60.72%Show ranking
Dog coats5th of 62.3%Show ranking
Dog collar brands4th of 53.8%Show ranking
Dog toy brands5th of 56.8%Show ranking
API gateways5th of 67.2%Show ranking
Pet bed brands3rd of 511.7%Show ranking
Dog seat covers2nd of 630.6%Shown above

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kong api

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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