KONG vs Lilly Brush:Which is more popular by branded search?
In August 2026, KONG had more branded searches than Lilly Brush among pet hair removers worldwide. KONG was estimated to have 78.6K branded searches compared to Lilly Brush’s 3.6K, and held an 11.5% Share of Search versus Lilly Brush’s 0.53%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KONG or Lilly Brush?
Compare the pet hair removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Lilly Brush. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | KONG | Furminator | ChomChom | Lilly Brush | Pet Neat |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 11.3% | 10.6% | 3.9% | 0.52% | <0.01% |
| Nov 2025 | 75% | 13% | 8.9% | 2.7% | 0.35% | <0.01% |
| Dec 2025 | 66.3% | 19.2% | 10.8% | 3.2% | 0.42% | <0.01% |
| Jan 2026 | 67.7% | 16.5% | 11.3% | 4.1% | 0.44% | <0.01% |
| Feb 2026 | 71.5% | 13.7% | 11.4% | 2.8% | 0.56% | <0.01% |
| Mar 2026 | 71.4% | 12.6% | 12.4% | 3% | 0.6% | <0.01% |
| Apr 2026 | 70.3% | 11.9% | 14.3% | 2.9% | 0.57% | <0.01% |
| May 2026 | 68.2% | 11.3% | 15.9% | 3.9% | 0.77% | <0.01% |
| Jun 2026 | 67.4% | 11.6% | 16.3% | 4% | 0.65% | <0.01% |
| Jul 2026 | 67% | 12.1% | 16.2% | 4% | 0.65% | <0.01% |
| Aug 2026 | 73.9% | 11.5% | 10.8% | 3.2% | 0.53% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the KONG and Lilly Brush comparison changed over the last 12 months?
3 findings
- KONG was ahead of Lilly Brush in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide moved from 11.3% to 11.5%, and its estimated monthly branded searches held steady at 78.6K.
- Across the 11 months ending August 2026, Lilly Brush’s estimated Share of Search among pet hair removers worldwide moved from 0.52% to 0.53%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for pet hair removers worldwide in August 2026?
1 change
In August 2026, KONG lost estimated Share of Search among pet hair removers worldwide, from 12.1% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using KONG’s and Lilly Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONG
2 branded search terms
- kong dog toy
- kong toys
Lilly Brush
1 branded search term
- lilly brush
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.