ChomChom vs KONG:Which is more popular by branded search?
In August 2026, KONG had more branded searches than ChomChom among pet hair removers worldwide. KONG was estimated to have 78.6K branded searches compared to ChomChom’s 22.2K, and held an 11.5% Share of Search versus ChomChom’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ChomChom or KONG?
Compare the pet hair removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, ChomChom. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | KONG | Furminator | ChomChom | Lilly Brush | Pet Neat |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 11.3% | 10.6% | 3.9% | 0.52% | <0.01% |
| Nov 2025 | 75% | 13% | 8.9% | 2.7% | 0.35% | <0.01% |
| Dec 2025 | 66.3% | 19.2% | 10.8% | 3.2% | 0.42% | <0.01% |
| Jan 2026 | 67.7% | 16.5% | 11.3% | 4.1% | 0.44% | <0.01% |
| Feb 2026 | 71.5% | 13.7% | 11.4% | 2.8% | 0.56% | <0.01% |
| Mar 2026 | 71.4% | 12.6% | 12.4% | 3% | 0.6% | <0.01% |
| Apr 2026 | 70.3% | 11.9% | 14.3% | 2.9% | 0.57% | <0.01% |
| May 2026 | 68.2% | 11.3% | 15.9% | 3.9% | 0.77% | <0.01% |
| Jun 2026 | 67.4% | 11.6% | 16.3% | 4% | 0.65% | <0.01% |
| Jul 2026 | 67% | 12.1% | 16.2% | 4% | 0.65% | <0.01% |
| Aug 2026 | 73.9% | 11.5% | 10.8% | 3.2% | 0.53% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the ChomChom and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of ChomChom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ChomChom’s estimated Share of Search among pet hair removers worldwide moved from 3.9% to 3.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide moved from 11.3% to 11.5%, and its estimated monthly branded searches held steady at 78.6K.
How did search popularity change for pet hair removers worldwide in August 2026?
2 changes
In August 2026, ChomChom lost estimated Share of Search among pet hair removers worldwide, from 4% to 3.2%.
In August 2026, KONG lost estimated Share of Search among pet hair removers worldwide, from 12.1% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ChomChom’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.