Furminator vs KONG:Which is more popular by branded search?
In August 2026, KONG had more branded searches than Furminator among pet hair removers worldwide. KONG was estimated to have 78.6K branded searches compared to Furminator’s 74K, and held an 11.5% Share of Search versus Furminator’s 10.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Furminator or KONG?
Compare the pet hair removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Furminator. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | KONG | Furminator | ChomChom | Lilly Brush | Pet Neat |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 11.3% | 10.6% | 3.9% | 0.52% | <0.01% |
| Nov 2025 | 75% | 13% | 8.9% | 2.7% | 0.35% | <0.01% |
| Dec 2025 | 66.3% | 19.2% | 10.8% | 3.2% | 0.42% | <0.01% |
| Jan 2026 | 67.7% | 16.5% | 11.3% | 4.1% | 0.44% | <0.01% |
| Feb 2026 | 71.5% | 13.7% | 11.4% | 2.8% | 0.56% | <0.01% |
| Mar 2026 | 71.4% | 12.6% | 12.4% | 3% | 0.6% | <0.01% |
| Apr 2026 | 70.3% | 11.9% | 14.3% | 2.9% | 0.57% | <0.01% |
| May 2026 | 68.2% | 11.3% | 15.9% | 3.9% | 0.77% | <0.01% |
| Jun 2026 | 67.4% | 11.6% | 16.3% | 4% | 0.65% | <0.01% |
| Jul 2026 | 67% | 12.1% | 16.2% | 4% | 0.65% | <0.01% |
| Aug 2026 | 73.9% | 11.5% | 10.8% | 3.2% | 0.53% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Furminator and KONG comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Furminator took it in April 2026, KONG took it in August 2026.
- Across the 11 months ending August 2026, Furminator’s estimated Share of Search among pet hair removers worldwide moved from 10.6% to 10.8%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide moved from 11.3% to 11.5%, and its estimated monthly branded searches held steady at 78.6K.
How did search popularity change for pet hair removers worldwide in August 2026?
2 changes
In August 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 16.2% to 10.8%.
In August 2026, KONG lost estimated Share of Search among pet hair removers worldwide, from 12.1% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Furminator’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Furminator
1 branded search term
- furminator
KONG
2 branded search terms
- kong dog toy
- kong toys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.