Brandwave

2 Hounds Design vs KONG:Which is searched more?

In September 2026, KONG had more branded searches than 2 Hounds Design among dog harnesses worldwide. KONG had about 12,100 branded searches, while 2 Hounds Design had 1,600. KONG made up 5.5% of all dog harness searches we track, and 2 Hounds Design accounted for 0.72%. These are worldwide searches for English-language branded terms.

Share of searches among dog harnesses worldwide in September 2026Is 2 Hounds Design or KONG more popular in search?
2 Hounds Design0.72%1.6K searches
vs
KONG5.5%12.1K searches

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Is 2 Hounds Design or KONG more popular in search?

Compare the brands people buy dog harnesses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

2 Hounds Design and KONG among dog harnesses worldwide, by month

Share of searches by month for KONG, 2 Hounds Design. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

How has the 2 Hounds Design and KONG comparison changed over the last 12 months?

3 findings
  • KONG was ahead of 2 Hounds Design in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 2 Hounds Design’s share of searches among dog harnesses worldwide moved from 1.1% to 0.72%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, KONG’s share of searches among dog harnesses worldwide moved from 5.4% to 5.5%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for dog harnesses worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for 2 Hounds Design worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 2 Hounds Design’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2 Hounds Design

1 branded search term

  • 2 hounds harness

KONG

1 branded search term

  • kong harness

How the Brand Demand Index is measured

Other head-to-heads among dog harnesses

Creator with pink hair and a pink jacket

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