Active Pets vs KONG:Which is more popular by branded search?
In August 2026, KONG had more branded searches than Active Pets among dog seat covers worldwide. KONG was estimated to have 4.4K branded searches compared to Active Pets’ 1.3K, and held a 30.6% Share of Search versus Active Pets’ 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Active Pets or KONG?
Compare the dog seat covers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Active Pets. The figures are in the table below the chart.
View monthly share of search table
| Month | Kurgo | KONG | BarksBar | Active Pets | URPOWER | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 41.9% | 12.4% | 8.3% | 3.1% | 0.21% |
| Nov 2025 | 40.9% | 33.5% | 11.8% | 9.9% | 3.7% | 0.19% |
| Dec 2025 | 39.4% | 32.2% | 11.3% | 11.3% | 5.3% | 0.42% |
| Jan 2026 | 40.6% | 33.2% | 9.8% | 11.7% | 4.4% | 0.18% |
| Feb 2026 | 38.8% | 38.8% | 7.2% | 11.5% | 3.5% | 0.22% |
| Mar 2026 | 40.2% | 40.2% | 7.9% | 7.9% | 3.6% | 0.18% |
| Apr 2026 | 44.6% | 36.5% | 6.8% | 8.8% | 3.2% | 0.14% |
| May 2026 | 45.8% | 30.5% | 9% | 11.1% | 3.3% | 0.28% |
| Jun 2026 | 44.6% | 36.5% | 8.8% | 6.8% | 3.2% | 0.2% |
| Jul 2026 | 43.7% | 35.8% | 8.6% | 8.6% | 3.2% | 0.13% |
| Aug 2026 | 45.8% | 30.6% | 11.1% | 9% | 3.3% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Active Pets and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Active Pets in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Active Pets’ estimated Share of Search among dog seat covers worldwide moved from 8.3% to 9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide moved from 41.9% to 30.6%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
How did search popularity change for dog seat covers worldwide in August 2026?
3 changes
In August 2026, BarksBar overtook Active Pets to rank 3rd among dog seat covers worldwide, at 11.1%.
In August 2026, KONG lost estimated Share of Search among dog seat covers worldwide, from 35.8% to 30.6%.
Estimated monthly branded searches for Active Pets worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Active Pets’ and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Active Pets
1 branded search term
- active pets
KONG
1 branded search term
- kong api
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.