KONG vs SmartyKat:Which is searched more?
In September 2026, KONG had more branded searches than SmartyKat among cat toy brands worldwide. KONG had about 64,300 branded searches, while SmartyKat had 5,400. KONG made up 62.3% of all cat toy brand searches we track, and SmartyKat accounted for 5.2%. These are worldwide searches for English-language branded terms.
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Is KONG or SmartyKat more popular in search?
Compare the cat toy brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KONG, SmartyKat. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Catit | SmartyKat | Cat Dancer | Trixie | Go Cat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 19.1% | 3.8% | 3.1% | 2% | 1.3% | 1.4% | 1.1% | 0.51% |
| Nov 2025 | 73.5% | 15% | 3% | 3% | 1.6% | 1.2% | 1.3% | 1.3% | 0.22% |
| Dec 2025 | 71.8% | 14.7% | 2.9% | 5.4% | 1.2% | 1.2% | 1.3% | 1.3% | 0.14% |
| Jan 2026 | 70.4% | 17.6% | 3.5% | 3.5% | 1.5% | 1.1% | 1.2% | 1% | 0.17% |
| Feb 2026 | 69.8% | 17.4% | 4.2% | 2.8% | 1.6% | 1.3% | 1.5% | 1.3% | 0.16% |
| Mar 2026 | 70.4% | 17% | 4.1% | 2.8% | 1.7% | 1.2% | 1.5% | 1.2% | 0.16% |
| Apr 2026 | 66.9% | 19.7% | 4.8% | 2.6% | 1.7% | 1.3% | 1.7% | 1.2% | 0.19% |
| May 2026 | 63.3% | 21.8% | 4.3% | 3.5% | 2.2% | 1.4% | 1.9% | 1.3% | 0.21% |
| Jun 2026 | 64.1% | 22.1% | 4.4% | 2.9% | 2% | 1.4% | 1.6% | 1.3% | 0.21% |
| Jul 2026 | 61.8% | 20.3% | 7.4% | 3.3% | 2.1% | 1.6% | 1.7% | 1.5% | 0.24% |
| Aug 2026 | 66.2% | 18.7% | 5.6% | 3% | 2.1% | 1.5% | 1.3% | 1.3% | 0.18% |
| Sep 2026 | 62.3% | 21.5% | 5.2% | 4.3% | 1.9% | 1.5% | 1.5% | 1.5% | 0.2% |
How has the KONG and SmartyKat comparison changed over the last 12 months?
3 findings
- KONG was ahead of SmartyKat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among cat toy brands worldwide moved from 67.7% to 62.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, SmartyKat’s share of searches among cat toy brands worldwide moved from 3.8% to 5.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for cat toy brands worldwide in September 2026?
2 changes
In September 2026, KONG lost share of searches among cat toy brands worldwide, from 66.2% to 62.3%.
Estimated monthly branded searches for SmartyKat worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KONG’s and SmartyKat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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