Brandwave

How popular isKurgo in search?

In August 2026, there were an estimated 6.6K branded searches for Kurgo worldwide which held steady over the last 11 months. Kurgo holds 2.5% estimated Share of Search among dog coats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barkers34.5%
  2. KONG29.9%
  3. Ruffwear28.2%
  4. Hurtta4.6%
  5. Kurgo2.5%
  6. WeatherBeeta0.34%
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Where does Kurgo compete?

Kurgo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog coats5th of 62.5%Shown below
Dog leash brands4th of 64.5%Show ranking
Dog seat covers2nd of 67.4%Show ranking

Which dog coats compete with Kurgo?

Kurgo against dog coats worldwide, by month

Share of Search by month for Barkers, KONG, Ruffwear, Hurtta, Kurgo. The figures are in the table below the chart.

View monthly share of search table
MonthBarkersKONGRuffwearHurttaKurgoWeatherBeeta
Oct 202526.2%34.1%26.2%9.6%2.9%1%
Nov 202527.2%32.7%27.2%10%2%0.87%
Dec 202527.7%40.4%22.6%6.8%2%0.49%
Jan 202629.3%35.2%24%8.8%2.1%0.52%
Feb 202630.2%36.3%24.7%6%2.2%0.53%
Mar 202632.7%33.3%26.8%4.4%2.4%0.47%
Apr 202630.7%31.3%30.7%4.1%2.7%0.42%
May 202636.7%26.1%30%4%2.7%0.41%
Jun 202632.2%28%32.2%4.3%2.9%0.38%
Jul 202630.7%28%30.7%7.5%2.7%0.3%
Aug 202634.5%29.9%28.2%4.6%2.5%0.34%
Sep 2026——————

  1. 1.Barkers

    34.5%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  2. 2.KONG

    29.9%

    Moved from 3rd to 2nd. 78.6K estimated branded searches, +16.3% vs prior month. Share +1.9 points.

  3. 3.Ruffwear

    28.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Hurtta

    4.6%

    Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.

  5. 5.Kurgo

    2.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.WeatherBeeta

    0.34%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Kurgo and its closest rivals

How has branded search demand for Kurgo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kurgo worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog coats worldwide held steady, from 2.9% to 2.5%.

How did search popularity change for dog coats worldwide in August 2026?

  1. In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.

  2. In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%.

  3. In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.

  4. In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.

  5. Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

How is Kurgo measured?

Brandwave collects information about searches that people make online using Kurgo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kurgo

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How the Brand Demand Index is measured

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