Active Pets vs Kurgo:Which is more popular?
In September 2026, Kurgo had more branded searches than Active Pets among dog seat covers worldwide. Kurgo had about 5,400 branded searches, while Active Pets had 1,600. Kurgo made up 7.2% of all dog seat cover searches we track, and Active Pets accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about dog seat covers, Kurgo appeared in three of the five answers and Active Pets in none.
Who do people search for more?
Kurgo, about 3 searches for every 1 for Active Pets
Who does AI mention more?
Kurgo, mentioned in 3 of 5 answers, Active Pets in 0
Who does AI recommend more?
Kurgo, the only one of the two named
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Top dog seat covers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kurgo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Active Pets did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
4Knines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kurgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Active Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BarksBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- URPOWER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog seat covers
5 answers
Asked ChatGPT
“Which dog seat cover should I buy?”
Asked ChatGPT
“What are the best dog seat cover brands?”
Asked ChatGPT
“What's the best dog seat cover for keeping car seats clean?”
Searched Google, AI Overview
“dog seat covers”
Searched Google, AI Overview
“back seat dog cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Active Pets or Kurgo more popular in search?
This chart shows how often people search Google for Active Pets and Kurgo by name. Each line represents a brand's share of searches for all six dog seat covers we track, month by month, from English-language searches worldwide.
Share of searches by month for Kurgo, Active Pets. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Kurgo | 4Knines | Active Pets | BarksBar | URPOWER |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 7.2% | 1.8% | 1.8% | 2.6% | 0.65% |
| Nov 2025 | 89.8% | 5.5% | 1.3% | 1.3% | 1.6% | 0.49% |
| Dec 2025 | 90.9% | 4.5% | 1.3% | 1.3% | 1.3% | 0.61% |
| Jan 2026 | 89.5% | 5.4% | 1.6% | 1.6% | 1.3% | 0.59% |
| Feb 2026 | 89.8% | 5.5% | 1.6% | 1.6% | 1% | 0.49% |
| Mar 2026 | 88.7% | 6.4% | 1.8% | 1.3% | 1.3% | 0.57% |
| Apr 2026 | 87% | 7.6% | 2.2% | 1.5% | 1.2% | 0.55% |
| May 2026 | 84.4% | 8.7% | 2.5% | 2.1% | 1.7% | 0.63% |
| Jun 2026 | 85.1% | 8.7% | 2.5% | 1.3% | 1.7% | 0.64% |
| Jul 2026 | 85.4% | 8.3% | 2.4% | 1.6% | 1.6% | 0.61% |
| Aug 2026 | 86.9% | 7.3% | 2.1% | 1.4% | 1.8% | 0.53% |
| Sep 2026 | 86.1% | 7.2% | 2.1% | 2.1% | 1.7% | 0.64% |
How has the Active Pets and Kurgo comparison changed over the last 12 months?
3 findings
- Kurgo was ahead of Active Pets in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Active Pets’ share of searches among dog seat covers worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Kurgo’s share of searches among dog seat covers worldwide held steady at 7.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for dog seat covers worldwide in September 2026?
2 changes
In September 2026, Active Pets overtook BarksBar to rank 4th among dog seat covers worldwide, with 2.1% of the searches.
Kurgo’s share of searches among dog seat covers worldwide has lost ground for 3 months in a row, from 8.7% to 7.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Active Pets’ and Kurgo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Active Pets
1 branded search term
- active pets
Kurgo
1 branded search term
- kurgo
Other head-to-heads among dog seat covers
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