Active Pets vs KONG:Which is more popular?
In September 2026, KONG had more branded searches than Active Pets among dog seat covers worldwide. KONG had about 64,300 branded searches, while Active Pets had 1,600. KONG made up 86.1% of all dog seat cover searches we track, and Active Pets accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about dog seat covers, neither Active Pets nor KONG appeared in any of the five answers.
Who do people search for more?
KONG, about 40 searches for every 1 for Active Pets
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Active Pets vs KONG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dog seat covers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Active Pets nor KONG showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
4Knines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kurgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Active Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BarksBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- URPOWER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog seat covers
5 answers
Asked ChatGPT
“Which dog seat cover should I buy?”
Asked ChatGPT
“What are the best dog seat cover brands?”
Asked ChatGPT
“What's the best dog seat cover for keeping car seats clean?”
Searched Google, AI Overview
“dog seat covers”
Searched Google, AI Overview
“back seat dog cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Active Pets or KONG more popular in search?
This chart shows how often people search Google for Active Pets and KONG by name. Each line represents a brand's share of searches for all six dog seat covers we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, Active Pets. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Kurgo | 4Knines | Active Pets | BarksBar | URPOWER |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 7.2% | 1.8% | 1.8% | 2.6% | 0.65% |
| Nov 2025 | 89.8% | 5.5% | 1.3% | 1.3% | 1.6% | 0.49% |
| Dec 2025 | 90.9% | 4.5% | 1.3% | 1.3% | 1.3% | 0.61% |
| Jan 2026 | 89.5% | 5.4% | 1.6% | 1.6% | 1.3% | 0.59% |
| Feb 2026 | 89.8% | 5.5% | 1.6% | 1.6% | 1% | 0.49% |
| Mar 2026 | 88.7% | 6.4% | 1.8% | 1.3% | 1.3% | 0.57% |
| Apr 2026 | 87% | 7.6% | 2.2% | 1.5% | 1.2% | 0.55% |
| May 2026 | 84.4% | 8.7% | 2.5% | 2.1% | 1.7% | 0.63% |
| Jun 2026 | 85.1% | 8.7% | 2.5% | 1.3% | 1.7% | 0.64% |
| Jul 2026 | 85.4% | 8.3% | 2.4% | 1.6% | 1.6% | 0.61% |
| Aug 2026 | 86.9% | 7.3% | 2.1% | 1.4% | 1.8% | 0.53% |
| Sep 2026 | 86.1% | 7.2% | 2.1% | 2.1% | 1.7% | 0.64% |
How has the Active Pets and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Active Pets in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Active Pets’ share of searches among dog seat covers worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, KONG’s share of searches among dog seat covers worldwide moved from 86% to 86.1%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for dog seat covers worldwide in September 2026?
2 changes
In September 2026, Active Pets overtook BarksBar to rank 4th among dog seat covers worldwide, with 2.1% of the searches.
In September 2026, KONG lost share of searches among dog seat covers worldwide, from 86.9% to 86.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Active Pets’ and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Active Pets
1 branded search term
- active pets
KONG
2 branded search terms
- kong dog toy
- kong toys
Other head-to-heads among dog seat covers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.