Brandwave

EzyDog vs Tuft + Paw:Which is searched more?

In September 2026, EzyDog and Tuft + Paw were level in searches among pet accessory brands worldwide, with an estimated 9.9K versus 10.9K branded searches, at 4% and 4.4% of the total. These are worldwide searches for English-language branded terms.

Share of searches among pet accessory brands worldwide in September 2026Is EzyDog or Tuft + Paw more popular in search?
EzyDog4%9.9K searches
vs
Tuft + Paw4.4%10.9K searches

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Is EzyDog or Tuft + Paw more popular in search?

Compare the pet accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EzyDog and Tuft + Paw among pet accessory brands worldwide, by month

Share of searches by month for Tuft + Paw, EzyDog. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGRuffwearWild OneSavicFerplastTuft + PawEzyDogPetmateDogitLupinePetRogz
Oct 202528%21.6%17.6%11.8%6.5%4%4.3%2.9%1%1%1.3%
Nov 202531.8%26.5%14.5%9.7%5.3%3.3%4.3%1.9%0.85%0.85%0.85%
Dec 202538.1%21.3%11.7%11.7%4.3%3.2%4.3%2.3%0.69%1.6%0.84%
Jan 202634.8%23.7%15.9%7.1%5.8%3.6%3.9%2.6%0.77%0.93%0.93%
Feb 202633%22.5%15%10.1%6.7%3.4%3.7%3%0.89%0.89%0.89%
Mar 202630.7%24.6%16.5%9%6%3.7%4%2.7%0.97%0.97%0.8%
Apr 202626.3%25.8%17.3%11.6%5.2%3.9%4.2%2.8%1%1%0.84%
May 202624%27.6%18.4%10.1%5.5%4.2%4.5%2.5%1.1%1.1%1.1%
Jun 202625.7%29.6%16.2%7.2%5.9%4.4%4.8%2.6%1.4%1.2%0.96%
Jul 202625.6%28%18.7%6.8%5.6%5.1%4.6%2.5%1.1%1.1%0.91%
Aug 202627%25.4%17%11.4%5.1%4.6%4.2%2.3%1%1%1%
Sep 202625.9%24.4%16.3%13.3%6%4.4%4%2.7%1.2%0.97%0.97%

How has the EzyDog and Tuft + Paw comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Tuft + Paw took it in July 2026.
  • Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands worldwide moved from 4.3% to 4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 11.2K to 10.9K.

How did search popularity change for pet accessory brands worldwide in September 2026?

1 change
  1. EzyDog’s share of searches among pet accessory brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EzyDog’s and Tuft + Paw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EzyDog

1 branded search term

  • ezydog

Tuft + Paw

2 branded search terms

  • tuft + paw
  • tuft and paw

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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