Brandwave

How popular isHurtta in search?

In August 2026, there were an estimated 12.1K branded searches for Hurtta worldwide which is down 45.5% over the last 11 months. Hurtta holds 4.6% estimated Share of Search among dog coats worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barkers34.5%
  2. KONG29.9%
  3. Ruffwear28.2%
  4. Hurtta4.6%
  5. Kurgo2.5%
  6. WeatherBeeta0.34%
Hurtta website (opens in a new tab)

Follow Hurtta and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dog coats compete with Hurtta?

Hurtta against dog coats worldwide, by month

Share of Search by month for Barkers, KONG, Ruffwear, Hurtta, Kurgo. The figures are in the table below the chart.

View monthly share of search table
MonthBarkersKONGRuffwearHurttaKurgoWeatherBeeta
Oct 202526.2%34.1%26.2%9.6%2.9%1%
Nov 202527.2%32.7%27.2%10%2%0.87%
Dec 202527.7%40.4%22.6%6.8%2%0.49%
Jan 202629.3%35.2%24%8.8%2.1%0.52%
Feb 202630.2%36.3%24.7%6%2.2%0.53%
Mar 202632.7%33.3%26.8%4.4%2.4%0.47%
Apr 202630.7%31.3%30.7%4.1%2.7%0.42%
May 202636.7%26.1%30%4%2.7%0.41%
Jun 202632.2%28%32.2%4.3%2.9%0.38%
Jul 202630.7%28%30.7%7.5%2.7%0.3%
Aug 202634.5%29.9%28.2%4.6%2.5%0.34%
Sep 2026——————

  1. 1.Barkers

    34.5%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  2. 2.KONG

    29.9%

    Moved from 3rd to 2nd. 78.6K estimated branded searches, +16.3% vs prior month. Share +1.9 points.

  3. 3.Ruffwear

    28.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Hurtta

    4.6%

    Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.

  5. 5.Kurgo

    2.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.WeatherBeeta

    0.34%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Hurtta and its closest rivals

How has branded search demand for Hurtta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hurtta worldwide fell from 22.2K to 12.1K.
  • Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide decreased from 9.6% to 4.6%.
  • Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide peaked at 10% in November 2025 and was lowest at 4% in May 2026.

How did search popularity change for dog coats worldwide in August 2026?

  1. In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.

  2. In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%.

  3. In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.

  4. In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%.

  5. Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

How is Hurtta measured?

Brandwave collects information about searches that people make online using Hurtta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hurtta

Do you work for Hurtta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hurtta your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free