How popular isTuffy's in search?
In August 2026, there were an estimated 33.1K branded searches for Tuffy's worldwide which is up 22.1% over the last 11 months. Tuffy's holds 23.9% estimated Share of Search among dog toy brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
KONG56.8%- Tuffy's23.9%
- Chuckit8.7%
Outward Hound5.8%
ZippyPaws4.8%
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Which dog toy brands compete with Tuffy's?
Share of Search by month for KONG, Tuffy's, Chuckit, Outward Hound, ZippyPaws. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | ZippyPaws |
|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 20.5% | 9.1% | 6.1% | 5% |
| Nov 2025 | 65.1% | 16.3% | 8.9% | 4.9% | 4.9% |
| Dec 2025 | 62.3% | 15.6% | 7% | 10.5% | 4.7% |
| Jan 2026 | 63.8% | 19.4% | 7.1% | 5.8% | 3.9% |
| Feb 2026 | 62.8% | 19.2% | 8.6% | 5.7% | 3.8% |
| Mar 2026 | 61.1% | 21.9% | 8% | 5.4% | 3.6% |
| Apr 2026 | 58.8% | 21.2% | 9.5% | 6.3% | 4.2% |
| May 2026 | 55% | 23.2% | 10.3% | 6.9% | 4.6% |
| Jun 2026 | 52.7% | 27.1% | 9.9% | 6.6% | 3.6% |
| Jul 2026 | 53.5% | 26.2% | 9.6% | 6.4% | 4.3% |
| Aug 2026 | 56.8% | 23.9% | 8.7% | 5.8% | 4.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 78.6K | +16.3% | +3.2 points | |
| 2, held 2nd | 23.9% | 33.1K | 0% | -2.3 points | |
| 3, held 3rd | 8.7% | 12.1K | 0% | -0.8 points | |
| 4, held 4th | 5.8% | 8.1K | 0% | -0.6 points | |
| 5, held 5th | 4.8% | 6.6K | +22.2% | +0.5 points |
1.
KONG56.8%
Held 1st. 78.6K estimated branded searches, +16.3% vs prior month. Share +3.2 points.
2.Tuffy's
23.9%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.Chuckit
8.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.8%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.8%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
Compare search popularity between Tuffy's and its closest rivals
How has branded search demand for Tuffy's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tuffy's worldwide rose from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide increased from 20.5% to 23.9%.
- Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide peaked at 27.1% in June 2026 and was lowest at 15.6% in December 2025.
How did search popularity change for dog toy brands worldwide in August 2026?
4 changes
In August 2026, KONG gained estimated Share of Search among dog toy brands worldwide, from 53.5% to 56.8%.
In August 2026, Tuffy's lost estimated Share of Search among dog toy brands worldwide, from 26.2% to 23.9%.
In August 2026, Chuckit lost estimated Share of Search among dog toy brands worldwide, from 9.6% to 8.7%.
In August 2026, Outward Hound lost estimated Share of Search among dog toy brands worldwide, from 6.4% to 5.8%.
How is Tuffy's measured?
Brandwave collects information about searches that people make online using Tuffy's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tuffys
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Is Tuffy's your brand?
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