Trixie vs Tuffy's:Which is more popular?
In October 2026, Tuffy's had more branded searches than Trixie among dog toy brands worldwide. Tuffy's had about 33,100 branded searches, while Trixie had 320. Tuffy's made up 23.4% of all dog toy brand searches we track, and Trixie accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about dog toy brands, neither Trixie nor Tuffy's appeared in any of the five answers.
Who do people search for more?
Tuffy's, about 103 searches for every 1 for Trixie
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dog toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Trixie nor Tuffy's showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KONG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
West Paw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Outward Hound3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tuffy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZippyPaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog toy brands
5 answers
Asked ChatGPT
“Which dog toy brand should I buy?”
Asked ChatGPT
“What are the best dog toy brands?”
Asked ChatGPT
“What's the best dog toy brand for tough chewers?”
Searched Google, AI Overview
“indestructible dog toys”
Searched Google, AI Overview
“interactive dog toys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Trixie or Tuffy's more popular in search?
This chart shows how often people search Google for Trixie and Tuffy's by name. Each line represents a brand's share of searches for all seven dog toy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tuffy's, Trixie. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | West Paw | ZippyPaws | Trixie |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 62% | 15.5% | 8.4% | 4.6% | 4.6% | 4.6% | 0.27% |
| Dec 2025 | 59.9% | 15% | 6.7% | 10.1% | 3.7% | 4.5% | 0.22% |
| Jan 2026 | 60.7% | 18.5% | 6.8% | 5.5% | 4.5% | 3.7% | 0.27% |
| Feb 2026 | 59.8% | 18.3% | 8.1% | 5.5% | 4.4% | 3.6% | 0.26% |
| Mar 2026 | 58.4% | 21% | 7.7% | 5.1% | 4.2% | 3.4% | 0.25% |
| Apr 2026 | 55.8% | 20.1% | 9% | 6% | 4.9% | 4% | 0.19% |
| May 2026 | 52.4% | 22.1% | 9.9% | 6.6% | 4.4% | 4.4% | 0.32% |
| Jun 2026 | 50.4% | 25.9% | 9.5% | 6.3% | 4.2% | 3.4% | 0.2% |
| Jul 2026 | 50.7% | 24.8% | 9.1% | 6.1% | 5% | 4.1% | 0.24% |
| Aug 2026 | 54.1% | 22.8% | 8.3% | 5.6% | 4.5% | 4.5% | 0.22% |
| Sep 2026 | 50% | 25.7% | 9.4% | 6.3% | 4.2% | 4.2% | 0.25% |
| Oct 2026 | 55.5% | 23.4% | 8.6% | 4.7% | 3.8% | 3.8% | 0.23% |
How has branded search for Trixie and Tuffy's changed worldwide over the last 12 months?
3 findings
- Tuffy's was ahead of Trixie in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Trixie’s share of searches among dog toy brands worldwide moved from 0.27% to 0.23%, and its estimated monthly branded searches moved from 480 to 320.
- Across the 12 months ending October 2026, Tuffy's’ share of searches among dog toy brands worldwide moved from 15.5% to 23.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for dog toy brands worldwide in October 2026?
2 changes
In October 2026, Tuffy's lost share of searches among dog toy brands worldwide, from 25.7% to 23.4%.
Estimated monthly branded searches for Trixie worldwide fell 33.3% over 12 measured months, from 480 to 320 in October 2026.
How are Trixie’s and Tuffy's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Trixie’s and Tuffy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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