KONG vs Tuffy's:Which is more popular?
In September 2026, KONG had more branded searches than Tuffy's among dog toy brands worldwide. KONG had about 64,300 branded searches, while Tuffy's had 33,100. KONG made up 50.1% of all dog toy brand searches we track, and Tuffy's accounted for 25.8%. When we asked ChatGPT and Google AI Overviews about dog toy brands, KONG appeared in three of the five answers and Tuffy's in none.
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Top dog toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tuffy's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
West Paw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Outward Hound3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tuffy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZippyPaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog toy brands
5 answers
Asked ChatGPT
“Which dog toy brand should I buy?”
Asked ChatGPT
“What are the best dog toy brands?”
Asked ChatGPT
“What's the best dog toy brand for tough chewers?”
Searched Google, AI Overview
“indestructible dog toys”
Searched Google, AI Overview
“interactive dog toys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KONG or Tuffy's more popular in search?
This chart shows how often people search Google for KONG and Tuffy's by name. Each line represents a brand's share of searches for all six dog toy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, Tuffy's. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | West Paw | ZippyPaws |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 19.5% | 8.7% | 5.8% | 4.7% | 4.7% |
| Nov 2025 | 62.1% | 15.5% | 8.5% | 4.6% | 4.6% | 4.6% |
| Dec 2025 | 60% | 15% | 6.7% | 10.1% | 3.7% | 4.5% |
| Jan 2026 | 60.9% | 18.6% | 6.8% | 5.5% | 4.5% | 3.7% |
| Feb 2026 | 60% | 18.3% | 8.2% | 5.5% | 4.5% | 3.6% |
| Mar 2026 | 58.5% | 21% | 7.7% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 55.9% | 20.1% | 9% | 6% | 4.9% | 4% |
| May 2026 | 52.5% | 22.1% | 9.9% | 6.6% | 4.4% | 4.4% |
| Jun 2026 | 50.5% | 26% | 9.5% | 6.4% | 4.2% | 3.5% |
| Jul 2026 | 50.9% | 24.9% | 9.1% | 6.1% | 5% | 4.1% |
| Aug 2026 | 54.2% | 22.8% | 8.3% | 5.6% | 4.5% | 4.5% |
| Sep 2026 | 50.1% | 25.8% | 9.4% | 6.3% | 4.2% | 4.2% |
How has the KONG and Tuffy's comparison changed over the last 12 months?
3 findings
- KONG was ahead of Tuffy's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among dog toy brands worldwide moved from 56.5% to 50.1%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, Tuffy's’ share of searches among dog toy brands worldwide moved from 19.5% to 25.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for dog toy brands worldwide in September 2026?
2 changes
In September 2026, Tuffy's gained share of searches among dog toy brands worldwide, from 22.8% to 25.8%.
In September 2026, KONG lost share of searches among dog toy brands worldwide, from 54.2% to 50.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KONG’s and Tuffy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog toy brands
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