KONG vs Outward Hound:Which is more popular?
In September 2026, KONG had more branded searches than Outward Hound among dog toy brands worldwide. KONG had about 64,300 branded searches, while Outward Hound had 8,100. KONG made up 50.1% of all dog toy brand searches we track, and Outward Hound accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about dog toy brands, KONG and Outward Hound each appeared in three of the five answers. KONG was mentioned before Outward Hound in every answer.
Who do people search for more?
KONG, about 8 searches for every 1 for Outward Hound
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
KONG, named ahead of Outward Hound in every answer
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Top dog toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Outward Hound was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KONG was listed before Outward Hound in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
West Paw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Outward Hound3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tuffy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZippyPaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog toy brands
5 answers
Asked ChatGPT
“Which dog toy brand should I buy?”
Asked ChatGPT
“What are the best dog toy brands?”
Asked ChatGPT
“What's the best dog toy brand for tough chewers?”
Searched Google, AI Overview
“indestructible dog toys”
Searched Google, AI Overview
“interactive dog toys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KONG or Outward Hound more popular in search?
This chart shows how often people search Google for KONG and Outward Hound by name. Each line represents a brand's share of searches for all six dog toy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, Outward Hound. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Tuffy's | Chuckit | Outward Hound | West Paw | ZippyPaws |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 19.5% | 8.7% | 5.8% | 4.7% | 4.7% |
| Nov 2025 | 62.1% | 15.5% | 8.5% | 4.6% | 4.6% | 4.6% |
| Dec 2025 | 60% | 15% | 6.7% | 10.1% | 3.7% | 4.5% |
| Jan 2026 | 60.9% | 18.6% | 6.8% | 5.5% | 4.5% | 3.7% |
| Feb 2026 | 60% | 18.3% | 8.2% | 5.5% | 4.5% | 3.6% |
| Mar 2026 | 58.5% | 21% | 7.7% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 55.9% | 20.1% | 9% | 6% | 4.9% | 4% |
| May 2026 | 52.5% | 22.1% | 9.9% | 6.6% | 4.4% | 4.4% |
| Jun 2026 | 50.5% | 26% | 9.5% | 6.4% | 4.2% | 3.5% |
| Jul 2026 | 50.9% | 24.9% | 9.1% | 6.1% | 5% | 4.1% |
| Aug 2026 | 54.2% | 22.8% | 8.3% | 5.6% | 4.5% | 4.5% |
| Sep 2026 | 50.1% | 25.8% | 9.4% | 6.3% | 4.2% | 4.2% |
How has the KONG and Outward Hound comparison changed over the last 12 months?
3 findings
- KONG was ahead of Outward Hound in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among dog toy brands worldwide moved from 56.5% to 50.1%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, Outward Hound’s share of searches among dog toy brands worldwide moved from 5.8% to 6.3%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for dog toy brands worldwide in September 2026?
2 changes
In September 2026, Outward Hound gained share of searches among dog toy brands worldwide, from 5.6% to 6.3%.
In September 2026, KONG lost share of searches among dog toy brands worldwide, from 54.2% to 50.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KONG’s and Outward Hound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONG
2 branded search terms
- kong dog toy
- kong toys
Outward Hound
1 branded search term
- outward hound
Other head-to-heads among dog toy brands
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