Brandwave

Pet toy brands:Which are searched most?

In September 2026, KONG was the most searched among pet toy brands worldwide, with an estimated 64.3K branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG82%
  2. Chuckit15.4%
  3. Trixie2.5%

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Share of SearchLeaderboard

Compare the pet toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet toy brands worldwide, by month

Share of Search by month for KONG, Chuckit, Trixie. The figures are in the table below the chart.

View monthly share of search table
MonthKONGChuckitTrixie
Oct 202584.5%13%2.5%
Nov 202586.4%11.8%1.9%
Dec 202588.6%9.9%1.5%
Jan 202688.3%9.8%1.9%
Feb 202686.3%11.8%1.9%
Mar 202686.5%11.4%2.2%
Apr 202684.3%13.5%2.2%
May 202681.7%15.4%2.9%
Jun 202682%15.4%2.6%
Jul 202682.4%14.7%2.9%
Aug 202684.3%13%2.7%
Sep 202682%15.4%2.5%

This month’s ranking, September 2026

  1. 1.KONG

    82%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Chuckit

    15.4%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Trixie

    2.5%

    Held 3rd. 2K estimated branded searches, -21.1% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet toy brands worldwide?

In September 2026, KONG was the most searched among pet toy brands worldwide, with an estimated 64.3K branded searches and 82% estimated Share of Search within this set. Chuckit is in 2nd place, 66.6 percentage points behind at 15.4% Share of Search.

Global pet toy brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KONG84.5% → 82%88.6%Dec 202581.7%May 20261st
Chuckit13% → 15.4%15.4%Sep 20269.8%Jan 20262nd
Trixie2.5%2.9%May 20261.5%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide decreased from 84.5% to 82%.
  • Across the 12 months ending September 2026, Chuckit’s estimated Share of Search among pet toy brands worldwide increased from 13% to 15.4%.
  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide peaked at 88.6% in December 2025 and was lowest at 81.7% in May 2026.
  • Across the 12 months ending September 2026, Chuckit’s estimated Share of Search among pet toy brands worldwide peaked at 15.4% in September 2026 and was lowest at 9.8% in January 2026.
  • Across the 12 months ending September 2026, Trixie’s estimated Share of Search among pet toy brands worldwide peaked at 2.9% in May 2026 and was lowest at 1.5% in December 2025.
  • Across the 12 months ending September 2026, Trixie held steady: its estimated Share of Search among pet toy brands worldwide moved less than 0.5 percentage points.

How did search popularity change for pet toy brands worldwide in September 2026?

  1. In September 2026, Chuckit gained estimated Share of Search among pet toy brands worldwide, from 13% to 15.4%.

  2. In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%.

  3. Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.

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