How popular isChuckit in search?
In September 2026, there were an estimated 12.1K branded searches for Chuckit worldwide which held steady over the last 12 months. Chuckit holds 15.4% estimated Share of Search among pet toy brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pet toy brands compete with Chuckit?
Share of Search by month for KONG, Chuckit, Trixie. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Chuckit | Trixie |
|---|---|---|---|
| Oct 2025 | 84.5% | 13% | 2.5% |
| Nov 2025 | 86.4% | 11.8% | 1.9% |
| Dec 2025 | 88.6% | 9.9% | 1.5% |
| Jan 2026 | 88.3% | 9.8% | 1.9% |
| Feb 2026 | 86.3% | 11.8% | 1.9% |
| Mar 2026 | 86.5% | 11.4% | 2.2% |
| Apr 2026 | 84.3% | 13.5% | 2.2% |
| May 2026 | 81.7% | 15.4% | 2.9% |
| Jun 2026 | 82% | 15.4% | 2.6% |
| Jul 2026 | 82.4% | 14.7% | 2.9% |
| Aug 2026 | 84.3% | 13% | 2.7% |
| Sep 2026 | 82% | 15.4% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82% | 64.3K | -18.2% | -2.3 points | |
| 2, held 2nd | 15.4% | 12.1K | 0% | +2.5 points | |
| 3, held 3rd | 2.5% | 2K | -21.1% | -0.2 points |
Compare search popularity between Chuckit and its closest rivals
Every comparison with Chuckit
5 comparisons
How has branded search demand for Chuckit changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chuckit worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Chuckit’s estimated Share of Search among pet toy brands worldwide increased from 13% to 15.4%.
- Across the 12 months ending September 2026, Chuckit’s estimated Share of Search among pet toy brands worldwide peaked at 15.4% in September 2026 and was lowest at 9.8% in January 2026.
How did search popularity change for pet toy brands worldwide in September 2026?
3 changes
In September 2026, Chuckit gained estimated Share of Search among pet toy brands worldwide, from 13% to 15.4%.
In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%.
Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.
Where does Chuckit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog toy brands | 3rd of 5 | 9.8% | Show ranking |
| Pet toy brands | 2nd of 3 | 15.4% | Shown above |
How is Chuckit measured?
Brandwave collects information about searches that people make online using Chuckit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chuckit
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Is Chuckit your brand?
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