Brandwave

How popular isTrixie in search?

In September 2026, there were an estimated 2K branded searches for Trixie worldwide which is down 13.5% over the last 12 months. Trixie holds 2.5% estimated Share of Search among pet toy brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG82%
  2. Chuckit15.4%
  3. Trixie2.5%
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Which pet toy brands compete with Trixie?

Trixie against pet toy brands worldwide, by month

Share of Search by month for KONG, Chuckit, Trixie. The figures are in the table below the chart.

View monthly share of search table
MonthKONGChuckitTrixie
Oct 202584.5%13%2.5%
Nov 202586.4%11.8%1.9%
Dec 202588.6%9.9%1.5%
Jan 202688.3%9.8%1.9%
Feb 202686.3%11.8%1.9%
Mar 202686.5%11.4%2.2%
Apr 202684.3%13.5%2.2%
May 202681.7%15.4%2.9%
Jun 202682%15.4%2.6%
Jul 202682.4%14.7%2.9%
Aug 202684.3%13%2.7%
Sep 202682%15.4%2.5%

  1. 1.KONG

    82%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Chuckit

    15.4%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Trixie

    2.5%

    Held 3rd. 2K estimated branded searches, -21.1% vs prior month. Share -0.2 points.

Compare search popularity between Trixie and its closest rivals

Every comparison with Trixie

How has branded search demand for Trixie changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Trixie worldwide fell from 2.3K to 2K.
  • Across the 12 months ending September 2026, Trixie’s estimated Share of Search among pet toy brands worldwide peaked at 2.9% in May 2026 and was lowest at 1.5% in December 2025.

How did search popularity change for pet toy brands worldwide in September 2026?

  1. In September 2026, Chuckit gained estimated Share of Search among pet toy brands worldwide, from 13% to 15.4%.

  2. In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%.

  3. Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.

Where does Trixie compete?

Trixie is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet toy brands3rd of 32.5%Shown above
Cat tree brands3rd of 44.5%Show ranking
Cat toy brands3rd of 66%Show ranking

How is Trixie measured?

Brandwave collects information about searches that people make online using Trixie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • trixie cat
  • trixie cat tree
  • trixie pet
  • trixie toy

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How the Brand Demand Index is measured

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