How popular isTrixie in search?
In September 2026, there were an estimated 2K branded searches for Trixie worldwide which is down 13.5% over the last 12 months. Trixie holds 2.5% estimated Share of Search among pet toy brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Trixie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pet toy brands compete with Trixie?
Share of Search by month for KONG, Chuckit, Trixie. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Chuckit | Trixie |
|---|---|---|---|
| Oct 2025 | 84.5% | 13% | 2.5% |
| Nov 2025 | 86.4% | 11.8% | 1.9% |
| Dec 2025 | 88.6% | 9.9% | 1.5% |
| Jan 2026 | 88.3% | 9.8% | 1.9% |
| Feb 2026 | 86.3% | 11.8% | 1.9% |
| Mar 2026 | 86.5% | 11.4% | 2.2% |
| Apr 2026 | 84.3% | 13.5% | 2.2% |
| May 2026 | 81.7% | 15.4% | 2.9% |
| Jun 2026 | 82% | 15.4% | 2.6% |
| Jul 2026 | 82.4% | 14.7% | 2.9% |
| Aug 2026 | 84.3% | 13% | 2.7% |
| Sep 2026 | 82% | 15.4% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82% | 64.3K | -18.2% | -2.3 points | |
| 2, held 2nd | 15.4% | 12.1K | 0% | +2.5 points | |
| 3, held 3rd | 2.5% | 2K | -21.1% | -0.2 points |
Compare search popularity between Trixie and its closest rivals
Every comparison with Trixie
9 comparisons
How has branded search demand for Trixie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trixie worldwide fell from 2.3K to 2K.
- Across the 12 months ending September 2026, Trixie’s estimated Share of Search among pet toy brands worldwide peaked at 2.9% in May 2026 and was lowest at 1.5% in December 2025.
How did search popularity change for pet toy brands worldwide in September 2026?
3 changes
In September 2026, Chuckit gained estimated Share of Search among pet toy brands worldwide, from 13% to 15.4%.
In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%.
Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.
Where does Trixie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet toy brands | 3rd of 3 | 2.5% | Shown above |
| Cat tree brands | 4th of 4 | 3.8% | Show ranking |
| Cat toy brands | 3rd of 6 | 6% | Show ranking |
How is Trixie measured?
Brandwave collects information about searches that people make online using Trixie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- trixie cat
- trixie cat tree
- trixie pet
- trixie toy
Do you work for Trixie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Trixie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.