Brandwave

How popular isKONG in search?

In September 2026, there were an estimated 64.3K branded searches for KONG worldwide which is down 18.2% over the last 12 months. KONG holds 82% estimated Share of Search among pet toy brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG82%
  2. Chuckit15.4%
  3. Trixie2.5%
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Which pet toy brands compete with KONG?

KONG against pet toy brands worldwide, by month

Share of Search by month for KONG, Chuckit, Trixie. The figures are in the table below the chart.

View monthly share of search table
MonthKONGChuckitTrixie
Oct 202584.5%13%2.5%
Nov 202586.4%11.8%1.9%
Dec 202588.6%9.9%1.5%
Jan 202688.3%9.8%1.9%
Feb 202686.3%11.8%1.9%
Mar 202686.5%11.4%2.2%
Apr 202684.3%13.5%2.2%
May 202681.7%15.4%2.9%
Jun 202682%15.4%2.6%
Jul 202682.4%14.7%2.9%
Aug 202684.3%13%2.7%
Sep 202682%15.4%2.5%

  1. 1.KONG

    82%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Chuckit

    15.4%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Trixie

    2.5%

    Held 3rd. 2K estimated branded searches, -21.1% vs prior month. Share -0.2 points.

Compare search popularity between KONG and its closest rivals

Every comparison with KONG

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KONG worldwide fell from 78.6K to 64.3K.
  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide decreased from 84.5% to 82%.
  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide peaked at 88.6% in December 2025 and was lowest at 81.7% in May 2026.

How did search popularity change for pet toy brands worldwide in September 2026?

  1. In September 2026, Chuckit gained estimated Share of Search among pet toy brands worldwide, from 13% to 15.4%.

  2. In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%.

  3. Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.

Where does KONG compete?

KONG is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet hair removers3rd of 69%Show ranking
Dog collar brands1st of 541.4%Show ranking
Dog coats1st of 643.4%Show ranking
Pet accessory brands1st of 748%Show ranking
Dog toy brands1st of 552.3%Show ranking
Dog harness brands1st of 352.3%Show ranking
Dog bed brands1st of 359.3%Show ranking
Pet bed brands1st of 569.8%Show ranking
Pet toy brands1st of 382%Shown above
Dog seat covers1st of 687.9%Show ranking

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kong dog toy
  • kong toys

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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