Chuckit vs KONG:Which is searched more?
In September 2026, KONG had more branded searches than Chuckit among pet toy brands worldwide. KONG was estimated to have 64.3K branded searches compared to Chuckit’s 12.1K, and held an 82% Share of Search versus Chuckit’s 15.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chuckit or KONG?
Compare the pet toy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Chuckit. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Chuckit | Trixie |
|---|---|---|---|
| Oct 2025 | 84.5% | 13% | 2.5% |
| Nov 2025 | 86.4% | 11.8% | 1.9% |
| Dec 2025 | 88.6% | 9.9% | 1.5% |
| Jan 2026 | 88.3% | 9.8% | 1.9% |
| Feb 2026 | 86.3% | 11.8% | 1.9% |
| Mar 2026 | 86.5% | 11.4% | 2.2% |
| Apr 2026 | 84.3% | 13.5% | 2.2% |
| May 2026 | 81.7% | 15.4% | 2.9% |
| Jun 2026 | 82% | 15.4% | 2.6% |
| Jul 2026 | 82.4% | 14.7% | 2.9% |
| Aug 2026 | 84.3% | 13% | 2.7% |
| Sep 2026 | 82% | 15.4% | 2.5% |
How has the Chuckit and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Chuckit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chuckit’s estimated Share of Search among pet toy brands worldwide moved from 13% to 15.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet toy brands worldwide moved from 84.5% to 82%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for pet toy brands worldwide in September 2026?
2 changes
In September 2026, Chuckit gained estimated Share of Search among pet toy brands worldwide, from 13% to 15.4%.
In September 2026, KONG lost estimated Share of Search among pet toy brands worldwide, from 84.3% to 82%.
Other head-to-heads among pet toy brands
How each brand is measured
Brandwave collects information about searches that people make online using Chuckit’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.