Brandwave

How popular isKONG in search?

In August 2026, there were an estimated 78.6K branded searches for KONG worldwide which held steady over the last 11 months. KONG holds 70.4% estimated Share of Search among pet bed brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KONG70.4%
  2. Bark19.9%
  3. Paws for Life5.9%
  4. Snooza3.2%
  5. Best Friends by Sheri0.64%
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Which pet bed brands compete with KONG?

KONG against pet bed brands worldwide, by month

Share of Search by month for KONG, Bark, Paws for Life, Snooza. The figures are in the table below the chart.

View monthly share of search table
MonthKONGBarkPaws for LifeSnoozaBest Friends by Sheri
Oct 202570.2%19.8%5.9%3.2%0.89%
Nov 202573.5%18.3%4.5%3%0.68%
Dec 202577.4%15.9%3.9%2.1%0.76%
Jan 202675.9%15.5%4.6%3.1%0.91%
Feb 202676.5%15.6%4.7%2.5%0.76%
Mar 202675.4%14.8%5.4%3.6%0.72%
Apr 202672.1%17.3%6.3%3.4%0.84%
May 202668.2%19.2%7%4.7%0.93%
Jun 202668.3%19.2%7%4.7%0.76%
Jul 202669.4%18.6%6.8%4.5%0.74%
Aug 202670.4%19.9%5.9%3.2%0.64%
Sep 2026—————

  1. 1.KONG

    70.4%

    Held 1st. 78.6K estimated branded searches, +16.3% vs prior month. Share +1 points.

  2. 2.Bark

    19.9%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  3. 3.Paws for Life

    5.9%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Snooza

    3.2%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.Best Friends by Sheri

    0.64%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between KONG and its closest rivals

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide held steady at 78.6K.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet bed brands worldwide peaked at 77.4% in December 2025 and was lowest at 68.2% in May 2026.

How did search popularity change for pet bed brands worldwide in August 2026?

  1. In August 2026, Bark gained estimated Share of Search among pet bed brands worldwide, from 18.6% to 19.9%.

  2. In August 2026, KONG gained estimated Share of Search among pet bed brands worldwide, from 69.4% to 70.4%.

  3. In August 2026, Snooza lost estimated Share of Search among pet bed brands worldwide, from 4.5% to 3.2%.

  4. In August 2026, Paws for Life lost estimated Share of Search among pet bed brands worldwide, from 6.8% to 5.9%.

  5. Estimated monthly branded searches for Best Friends by Sheri worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

Where does KONG compete?

KONG is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet hair removers2nd of 611.5%Show ranking
Dog coats2nd of 629.9%Show ranking
Dog collar brands1st of 541.4%Show ranking
Dog toy brands1st of 556.8%Show ranking
Pet bed brands1st of 570.4%Shown above
Dog seat covers1st of 688.7%Show ranking

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kong dog toy
  • kong toys

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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