Brandwave

How popular isPaws for Life in search?

In August 2026, there were an estimated 6.6K branded searches for Paws for Life worldwide which held steady over the last 11 months. Paws for Life holds 5.9% estimated Share of Search among pet bed brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KONG70.4%
  2. Bark19.9%
  3. Paws for Life5.9%
  4. Snooza3.2%
  5. Best Friends by Sheri0.64%
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Which pet bed brands compete with Paws for Life?

Paws for Life against pet bed brands worldwide, by month

Share of Search by month for KONG, Bark, Paws for Life, Snooza. The figures are in the table below the chart.

View monthly share of search table
MonthKONGBarkPaws for LifeSnoozaBest Friends by Sheri
Oct 202570.2%19.8%5.9%3.2%0.89%
Nov 202573.5%18.3%4.5%3%0.68%
Dec 202577.4%15.9%3.9%2.1%0.76%
Jan 202675.9%15.5%4.6%3.1%0.91%
Feb 202676.5%15.6%4.7%2.5%0.76%
Mar 202675.4%14.8%5.4%3.6%0.72%
Apr 202672.1%17.3%6.3%3.4%0.84%
May 202668.2%19.2%7%4.7%0.93%
Jun 202668.3%19.2%7%4.7%0.76%
Jul 202669.4%18.6%6.8%4.5%0.74%
Aug 202670.4%19.9%5.9%3.2%0.64%
Sep 2026—————
  1. 1.KONG

    70.4%

    Held 1st. 78.6K estimated branded searches, +16.3% vs prior month. Share +1 points.

  2. 2.Bark

    19.9%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  3. Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Snooza

    3.2%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Paws for Life and its closest rivals

How has branded search demand for Paws for Life changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Paws for Life worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, Paws for Life’s estimated Share of Search among pet bed brands worldwide peaked at 7% in June 2026 and was lowest at 3.9% in December 2025.

How did search popularity change for pet bed brands worldwide in August 2026?

  1. In August 2026, Bark gained estimated Share of Search among pet bed brands worldwide, from 18.6% to 19.9%.

  2. In August 2026, KONG gained estimated Share of Search among pet bed brands worldwide, from 69.4% to 70.4%.

  3. In August 2026, Snooza lost estimated Share of Search among pet bed brands worldwide, from 4.5% to 3.2%.

  4. In August 2026, Paws for Life lost estimated Share of Search among pet bed brands worldwide, from 6.8% to 5.9%.

  5. Estimated monthly branded searches for Best Friends by Sheri worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

How is Paws for Life measured?

Brandwave collects information about searches that people make online using Paws for Life’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • paws for life

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How the Brand Demand Index is measured

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Is Paws for Life your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.