Brandwave

How popular isBark in search?

In August 2026, there were an estimated 22.2K branded searches for Bark worldwide which held steady over the last 11 months. Bark holds 59.2% estimated Share of Search among pet bed brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bark59.2%
  2. Paws for Life17.6%
  3. KONG11.7%
  4. Snooza9.6%
  5. Best Friends by Sheri1.9%
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Which pet bed brands compete with Bark?

Bark against pet bed brands worldwide, by month

Share of Search by month for Bark, Paws for Life, KONG, Snooza. The figures are in the table below the chart.

View monthly share of search table
MonthBarkPaws for LifeKONGSnoozaBest Friends by Sheri
Oct 202553.5%15.9%19.5%8.7%2.4%
Nov 202560.9%14.8%12.1%9.9%2.2%
Dec 202561.6%15%12.3%8.2%3%
Jan 202655.6%16.5%13.5%11%3.3%
Feb 202655.4%16.5%16.5%8.9%2.7%
Mar 202649.5%18%18%12%2.4%
Apr 202652.3%19.1%15.6%10.4%2.5%
May 202652.6%19.2%12.8%12.8%2.6%
Jun 202651.4%18.7%15.3%12.5%2%
Jul 202651.4%18.7%15.3%12.5%2%
Aug 202659.2%17.6%11.7%9.6%1.9%
Sep 2026—————

  1. 1.Bark

    59.2%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +7.8 points.

  2. 2.Paws for Life

    17.6%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.KONG

    11.7%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -3.6 points.

  4. 4.Snooza

    9.6%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  5. 5.Best Friends by Sheri

    1.9%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Bark and its closest rivals

How has branded search demand for Bark changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bark worldwide held steady at 22.2K.
  • Across the 11 months ending August 2026, Bark’s estimated Share of Search among pet bed brands worldwide increased from 53.5% to 59.2%.
  • Across the 11 months ending August 2026, Bark’s estimated Share of Search among pet bed brands worldwide peaked at 61.6% in December 2025 and was lowest at 49.5% in March 2026.

How did search popularity change for pet bed brands worldwide in August 2026?

  1. In August 2026, Bark gained estimated Share of Search among pet bed brands worldwide, from 51.4% to 59.2%.

  2. In August 2026, KONG lost estimated Share of Search among pet bed brands worldwide, from 15.3% to 11.7%.

  3. In August 2026, Snooza lost estimated Share of Search among pet bed brands worldwide, from 12.5% to 9.6%.

  4. In August 2026, Paws for Life lost estimated Share of Search among pet bed brands worldwide, from 18.7% to 17.6%.

  5. Estimated monthly branded searches for Best Friends by Sheri worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

Where does Bark compete?

Bark is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home services marketplaces4th of 53.1%Show ranking
Dog treat brands2nd of 526.9%Show ranking
Pet bed brands1st of 559.2%Shown above

How is Bark measured?

Brandwave collects information about searches that people make online using Bark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bark app

Do you work for Bark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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