Brandwave

How popular isBark in search?

In August 2026, there were an estimated 22.2K branded searches for Bark worldwide which held steady over the last 11 months. Bark holds 26.9% estimated Share of Search among dog treat brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Greenies49.1%
  2. Bark26.9%
  3. Schmackos9.8%
  4. ZIWI Peak9.8%
  5. K9 Natural4.4%
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Which dog treat brands compete with Bark?

Bark against dog treat brands worldwide, by month

Share of Search by month for Greenies, Bark, Schmackos, ZIWI Peak, K9 Natural. The figures are in the table below the chart.

View monthly share of search table
MonthGreeniesBarkSchmackosZIWI PeakK9 Natural
Oct 202548.9%26.8%8%12%4.3%
Nov 202543.7%29.3%7.1%16%3.9%
Dec 202545.8%30.6%9.2%11.2%3.3%
Jan 202650%27.4%8.1%10%4.4%
Feb 202653.1%23.8%8.7%10.6%3.8%
Mar 202652.7%23.5%8.6%10.5%4.7%
Apr 202651.5%23%8.4%12.6%4.6%
May 202651.5%23%8.4%12.6%4.6%
Jun 202647.6%26%9.5%11.7%5.2%
Jul 202652.7%23.5%8.6%10.5%4.7%
Aug 202649.1%26.9%9.8%9.8%4.4%
Sep 2026—————

  1. 1.Greenies

    49.1%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Bark

    26.9%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +3.4 points.

  3. 3.Schmackos

    9.8%

    Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.ZIWI Peak

    9.8%

    Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.K9 Natural

    4.4%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Bark and its closest rivals

How has branded search demand for Bark changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bark worldwide held steady at 22.2K.
  • Across the 11 months ending August 2026, Bark’s estimated Share of Search among dog treat brands worldwide peaked at 30.6% in December 2025 and was lowest at 23% in April 2026.

How did search popularity change for dog treat brands worldwide in August 2026?

  1. In August 2026, Schmackos overtook ZIWI Peak to rank 3rd among dog treat brands worldwide, at 9.8%.

  2. In August 2026, Bark gained estimated Share of Search among dog treat brands worldwide, from 23.5% to 26.9%.

  3. In August 2026, Greenies lost estimated Share of Search among dog treat brands worldwide, from 52.7% to 49.1%.

  4. In August 2026, ZIWI Peak lost estimated Share of Search among dog treat brands worldwide, from 10.5% to 9.8%.

Where does Bark compete?

Bark is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home services marketplaces4th of 53.1%Show ranking
Dog treat brands2nd of 526.9%Shown above
Pet bed brands1st of 559.2%Show ranking

How is Bark measured?

Brandwave collects information about searches that people make online using Bark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bark app

Do you work for Bark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bark your brand?

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