Brandwave

How popular isKONG in search?

In September 2026, there were an estimated 64.3K branded searches for KONG worldwide which is down 18.2% over the last 12 months. KONG holds 52.3% estimated Share of Search among dog harness brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG52.3%
  2. Halti33%
  3. Julius-K914.7%
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Which dog harness brands compete with KONG?

KONG against dog harness brands worldwide, by month

Share of Search by month for KONG, Halti, Julius-K9. The figures are in the table below the chart.

View monthly share of search table
MonthKONGHaltiJulius-K9
Oct 202555.6%28.7%15.7%
Nov 202560.2%27.5%12.3%
Dec 202567.8%20.8%11.4%
Jan 202660.2%27.5%12.3%
Feb 202660.2%27.5%12.3%
Mar 202659.5%26.2%14.3%
Apr 202657.7%25.3%17%
May 202653.8%27.7%18.6%
Jun 202655.7%28.7%15.7%
Jul 202656.9%27.9%15.2%
Aug 202658.7%24.7%16.6%
Sep 202652.3%33%14.7%

  1. 1.KONG

    52.3%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -6.4 points.

  2. 2.Halti

    33%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  3. 3.Julius-K9

    14.7%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

Compare search popularity between KONG and its closest rivals

Every comparison with KONG

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KONG worldwide fell from 78.6K to 64.3K.
  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog harness brands worldwide decreased from 55.6% to 52.3%.
  • Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog harness brands worldwide peaked at 67.8% in December 2025 and was lowest at 52.3% in September 2026.

How did search popularity change for dog harness brands worldwide in September 2026?

  1. In September 2026, Halti gained estimated Share of Search among dog harness brands worldwide, from 24.7% to 33%.

  2. In September 2026, KONG lost estimated Share of Search among dog harness brands worldwide, from 58.7% to 52.3%.

  3. In September 2026, Julius-K9 lost estimated Share of Search among dog harness brands worldwide, from 16.6% to 14.7%.

Where does KONG compete?

KONG is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet hair removers3rd of 69%Show ranking
Dog collar brands1st of 541.4%Show ranking
Dog coats1st of 643.4%Show ranking
Pet accessory brands1st of 748%Show ranking
Dog toy brands1st of 552.3%Show ranking
Dog harness brands1st of 352.3%Shown above
Dog bed brands1st of 359.3%Show ranking
Pet bed brands1st of 569.8%Show ranking
Pet toy brands1st of 382%Show ranking
Dog seat covers1st of 687.9%Show ranking

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kong dog toy
  • kong toys

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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