Brandwave

How popular isHalti in search?

In September 2026, there were an estimated 40.5K branded searches for Halti worldwide which held steady over the last 12 months. Halti holds 33% estimated Share of Search among dog harness brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG52.3%
  2. Halti33%
  3. Julius-K914.7%
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Which dog harness brands compete with Halti?

Halti against dog harness brands worldwide, by month

Share of Search by month for KONG, Halti, Julius-K9. The figures are in the table below the chart.

View monthly share of search table
MonthKONGHaltiJulius-K9
Oct 202555.6%28.7%15.7%
Nov 202560.2%27.5%12.3%
Dec 202567.8%20.8%11.4%
Jan 202660.2%27.5%12.3%
Feb 202660.2%27.5%12.3%
Mar 202659.5%26.2%14.3%
Apr 202657.7%25.3%17%
May 202653.8%27.7%18.6%
Jun 202655.7%28.7%15.7%
Jul 202656.9%27.9%15.2%
Aug 202658.7%24.7%16.6%
Sep 202652.3%33%14.7%
  1. 1.KONG

    52.3%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -6.4 points.

  2. 2.Halti

    33%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  3. 3.Julius-K9

    14.7%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

Compare search popularity between Halti and its closest rivals

How has branded search demand for Halti changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Halti worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Halti’s estimated Share of Search among dog harness brands worldwide increased from 28.7% to 33%.
  • Across the 12 months ending September 2026, Halti’s estimated Share of Search among dog harness brands worldwide peaked at 33% in September 2026 and was lowest at 20.8% in December 2025.

How did search popularity change for dog harness brands worldwide in September 2026?

  1. In September 2026, Halti gained estimated Share of Search among dog harness brands worldwide, from 24.7% to 33%.

  2. In September 2026, KONG lost estimated Share of Search among dog harness brands worldwide, from 58.7% to 52.3%.

  3. In September 2026, Julius-K9 lost estimated Share of Search among dog harness brands worldwide, from 16.6% to 14.7%.

Where does Halti compete?

Halti is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog leash brands2nd of 630.3%Show ranking
Dog harness brands2nd of 333%Shown above

How is Halti measured?

Brandwave collects information about searches that people make online using Halti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • halti

Do you work for Halti? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Halti your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.