Brandwave

How popular isWest Paw?

In September 2026, people searched for West Paw by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.9% of all global pet toy brand searches, placing West Paw fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about pet toy brands, West Paw appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

West Paw is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. KONGShare of searches 70%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ChuckitShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Outward HoundShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. West PawShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. TrixieShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pet toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, West Paw was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. West Paw is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONG1st
  2. West Paw2nd
  3. Chuckit3rd
  4. Outward Hound4th
  5. Trixie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Paw3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outward Hound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet toy brands

5 answers

  • Asked ChatGPT

    “Which pet toy brand should I buy?”

    1. 1KONG
    2. 2Chuckit

  • Asked ChatGPT

    “What are the best pet toy brands?”

    1. 1KONG
    2. 2West Paw
    3. 3Chuckit
    4. 4Outward Hound

  • Asked ChatGPT

    “What's the best pet toy brand for keeping pets entertained?”

    1. 1KONG
    2. 2Outward Hound
    3. 3West Paw

  • Searched Google, AI Overview

    “indestructible dog toys”

    1. 1West Paw

  • Searched Google, AI Overview

    “interactive pet toys”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which pet toy brands compete with West Paw?

    West Paw against pet toy brands worldwide, by month

    Share of searches by month for KONG, Chuckit, Outward Hound, West Paw, Trixie. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKONGChuckitOutward HoundWest PawTrixie
    Oct 202573%11.2%7.5%6.1%2.1%
    Nov 202576.5%10.4%5.7%5.7%1.7%
    Dec 202573.6%8.2%12.4%4.5%1.3%
    Jan 202677%8.6%7%5.7%1.6%
    Feb 202675.5%10.3%6.9%5.6%1.7%
    Mar 202676%10%6.7%5.4%1.9%
    Apr 202672.4%11.6%7.8%6.3%1.9%
    May 202669.8%13.1%8.8%5.9%2.5%
    Jun 202670%13.2%8.8%5.9%2.2%
    Jul 202669.9%12.5%8.4%6.8%2.4%
    Aug 202672.8%11.2%7.5%6.1%2.3%
    Sep 202670%13.2%8.8%5.9%2.2%

    1. 1.KONG

      70%

      Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

    2. 2.Chuckit

      13.2%

      Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +2 points.

    3. 3.Outward Hound

      8.8%

      Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

    4. 4.West Paw

      5.9%

      Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

    5. 5.Trixie

      2.2%

      Held 5th. 2K estimated branded searches, -21.1% vs prior month. Share -0.2 points.

    Compare popularity between West Paw and its closest rivals

    Every comparison with West Paw

    6 comparisons

    How has branded search demand for West Paw changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for West Paw worldwide fell from 6.6K to 5.4K.
    • Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands worldwide peaked at 6.8% in July 2026 and was lowest at 4.5% in December 2025.

    How did search popularity change for pet toy brands worldwide in September 2026?

    5 changes

    1. In September 2026, Chuckit gained share of searches among pet toy brands worldwide, from 11.2% to 13.2%.

    2. In September 2026, Outward Hound gained share of searches among pet toy brands worldwide, from 7.5% to 8.8%.

    3. In September 2026, KONG lost share of searches among pet toy brands worldwide, from 72.8% to 70%.

    4. Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

    5. Estimated monthly branded searches for Trixie worldwide fell 13.5% over 12 measured months, from 2.3K to 2K in September 2026.

    How are West Paw’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using West Paw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • west paw

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    How the Brand Demand Index is measured

    Where does West Paw compete?

    West Paw is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Dog toy brands5th of 64.2%Show ranking
    Pet toy brands4th of 55.9%Shown above
    Creator with pink hair and a pink jacket

    Is West Paw your brand?

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