KONG vs West Paw:Which is more popular?
In September 2026, KONG had more branded searches than West Paw among pet toy brands worldwide. KONG had about 64,300 branded searches, while West Paw had 5,400. KONG made up 70% of all pet toy brand searches we track, and West Paw accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about pet toy brands, KONG and West Paw each appeared in three of the five answers. KONG was mentioned before West Paw in every answer.
Who do people search for more?
KONG, about 12 searches for every 1 for West Paw
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
KONG, named ahead of West Paw in every answer
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Top pet toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. West Paw was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KONG was listed before West Paw in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KONG1st
West Paw2nd- Chuckit3rd
Outward Hound4th
Trixie–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Paw3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outward Hound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet toy brands
5 answers
Asked ChatGPT
“Which pet toy brand should I buy?”
Asked ChatGPT
“What are the best pet toy brands?”
Asked ChatGPT
“What's the best pet toy brand for keeping pets entertained?”
Searched Google, AI Overview
“indestructible dog toys”
Searched Google, AI Overview
“interactive pet toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KONG or West Paw more popular in search?
This chart shows how often people search Google for KONG and West Paw by name. Each line represents a brand's share of searches for all five pet toy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, West Paw. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Chuckit | Outward Hound | West Paw | Trixie |
|---|---|---|---|---|---|
| Oct 2025 | 73% | 11.2% | 7.5% | 6.1% | 2.1% |
| Nov 2025 | 76.5% | 10.4% | 5.7% | 5.7% | 1.7% |
| Dec 2025 | 73.6% | 8.2% | 12.4% | 4.5% | 1.3% |
| Jan 2026 | 77% | 8.6% | 7% | 5.7% | 1.6% |
| Feb 2026 | 75.5% | 10.3% | 6.9% | 5.6% | 1.7% |
| Mar 2026 | 76% | 10% | 6.7% | 5.4% | 1.9% |
| Apr 2026 | 72.4% | 11.6% | 7.8% | 6.3% | 1.9% |
| May 2026 | 69.8% | 13.1% | 8.8% | 5.9% | 2.5% |
| Jun 2026 | 70% | 13.2% | 8.8% | 5.9% | 2.2% |
| Jul 2026 | 69.9% | 12.5% | 8.4% | 6.8% | 2.4% |
| Aug 2026 | 72.8% | 11.2% | 7.5% | 6.1% | 2.3% |
| Sep 2026 | 70% | 13.2% | 8.8% | 5.9% | 2.2% |
How has the KONG and West Paw comparison changed over the last 12 months?
3 findings
- KONG was ahead of West Paw in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands worldwide moved from 73% to 70%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands worldwide moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for pet toy brands worldwide in September 2026?
2 changes
In September 2026, KONG lost share of searches among pet toy brands worldwide, from 72.8% to 70%.
Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KONG’s and West Paw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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