Brandwave

Chuckit vs Outward Hound:Which is more popular?

In September 2026, Chuckit had more branded searches than Outward Hound among pet toy brands worldwide. Chuckit had about 12,100 branded searches, while Outward Hound had 8,100. Chuckit made up 13.2% of all pet toy brand searches we track, and Outward Hound accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about pet toy brands, Chuckit and Outward Hound each appeared in two of the five answers. Chuckit was mentioned before Outward Hound in two out of three answers.

Among pet toy brands worldwide in September 2026

Who do people search for more?

Chuckit, about 49% more searches than Outward Hound

Chuckit 12.1K searchesOutward Hound 8.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Chuckit in 2 of 5Outward Hound in 2 of 5

Who does AI recommend more?

Chuckit, named ahead of Outward Hound in 2 of 3 answers

Chuckit first in 2Outward Hound first in 1

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Top pet toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chuckit and Outward Hound were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chuckit was listed before Outward Hound in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONG1st
  2. West Paw2nd
  3. Chuckit3rd
  4. Outward Hound4th
  5. Trixie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Paw3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuckit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outward Hound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet toy brands

5 answers

  • Asked ChatGPT

    “Which pet toy brand should I buy?”

    1. 1KONG
    2. 2Chuckit

  • Asked ChatGPT

    “What are the best pet toy brands?”

    1. 1KONG
    2. 2West Paw
    3. 3Chuckit
    4. 4Outward Hound

  • Asked ChatGPT

    “What's the best pet toy brand for keeping pets entertained?”

    1. 1KONG
    2. 2Outward Hound
    3. 3West Paw

  • Searched Google, AI Overview

    “indestructible dog toys”

    1. 1West Paw

  • Searched Google, AI Overview

    “interactive pet toys”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Chuckit or Outward Hound more popular in search?

    This chart shows how often people search Google for Chuckit and Outward Hound by name. Each line represents a brand's share of searches for all five pet toy brands we track, month by month, from English-language searches worldwide.

    Chuckit and Outward Hound among pet toy brands worldwide, by month

    Share of searches by month for Chuckit, Outward Hound. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKONGChuckitOutward HoundWest PawTrixie
    Oct 202573%11.2%7.5%6.1%2.1%
    Nov 202576.5%10.4%5.7%5.7%1.7%
    Dec 202573.6%8.2%12.4%4.5%1.3%
    Jan 202677%8.6%7%5.7%1.6%
    Feb 202675.5%10.3%6.9%5.6%1.7%
    Mar 202676%10%6.7%5.4%1.9%
    Apr 202672.4%11.6%7.8%6.3%1.9%
    May 202669.8%13.1%8.8%5.9%2.5%
    Jun 202670%13.2%8.8%5.9%2.2%
    Jul 202669.9%12.5%8.4%6.8%2.4%
    Aug 202672.8%11.2%7.5%6.1%2.3%
    Sep 202670%13.2%8.8%5.9%2.2%

    How has the Chuckit and Outward Hound comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: Outward Hound took it in December 2025, Chuckit took it in January 2026.
    • Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands worldwide moved from 11.2% to 13.2%, and its estimated monthly branded searches held steady at 12.1K.
    • Across the 12 months ending September 2026, Outward Hound’s share of searches among pet toy brands worldwide moved from 7.5% to 8.8%, and its estimated monthly branded searches held steady at 8.1K.

    How did search popularity change for pet toy brands worldwide in September 2026?

    2 changes

    1. In September 2026, Chuckit gained share of searches among pet toy brands worldwide, from 11.2% to 13.2%.

    2. In September 2026, Outward Hound gained share of searches among pet toy brands worldwide, from 7.5% to 8.8%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Chuckit’s and Outward Hound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Chuckit

    1 branded search term

    • chuckit

    Outward Hound

    1 branded search term

    • outward hound

    How the Brand Demand Index is measured

    Other head-to-heads among pet toy brands

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