SmartyKat vs Yeowww!:Which is more popular by branded search?
In August 2026, SmartyKat had more branded searches than Yeowww! among cat toy brands worldwide. SmartyKat was estimated to have 6.6K branded searches compared to Yeowww!’s 1.6K, and held a 2.8% Share of Search versus Yeowww!’s 0.69%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SmartyKat or Yeowww!?
Compare the cat toy brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SmartyKat, Yeowww!. The figures are in the table below the chart.
View monthly share of search table
| Month | Trixie | Catit | SmartyKat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 11.4% | 2.3% | 0.82% | 0.67% | 0.3% |
| Nov 2025 | 81.5% | 13.4% | 2.7% | 1.1% | 1.1% | 0.19% |
| Dec 2025 | 78.2% | 15.7% | 3.1% | 1.4% | 1.4% | 0.15% |
| Jan 2026 | 78.8% | 15.8% | 3.2% | 1.1% | 0.93% | 0.15% |
| Feb 2026 | 77.8% | 15.7% | 3.8% | 1.3% | 1.1% | 0.15% |
| Mar 2026 | 81.2% | 13.3% | 3.2% | 1.1% | 0.96% | 0.13% |
| Apr 2026 | 81.3% | 13.4% | 3.3% | 1.1% | 0.78% | 0.13% |
| May 2026 | 81.8% | 13.5% | 2.7% | 1.2% | 0.79% | 0.13% |
| Jun 2026 | 82% | 13.5% | 2.7% | 0.97% | 0.79% | 0.13% |
| Jul 2026 | 82.9% | 11.2% | 4.1% | 0.95% | 0.8% | 0.13% |
| Aug 2026 | 86.2% | 9.5% | 2.8% | 0.69% | 0.69% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the SmartyKat and Yeowww! comparison changed over the last 12 months?
3 findings
- SmartyKat was ahead of Yeowww! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SmartyKat’s estimated Share of Search among cat toy brands worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 11 months ending August 2026, Yeowww!’s estimated Share of Search among cat toy brands worldwide moved from 0.67% to 0.69%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for cat toy brands worldwide in August 2026?
2 changes
In August 2026, SmartyKat lost estimated Share of Search among cat toy brands worldwide, from 4.1% to 2.8%.
Estimated monthly branded searches for Yeowww! worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SmartyKat’s and Yeowww!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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