Brandwave

Cat Dancer vs SmartyKat:Which is more popular?

In September 2026, SmartyKat had more branded searches than Cat Dancer among cat toy brands worldwide. SmartyKat had about 5,400 branded searches, while Cat Dancer had 4,400. SmartyKat made up 5.2% of all cat toy brand searches we track, and Cat Dancer accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about cat toy brands, Cat Dancer appeared in all five answers and SmartyKat in three. Cat Dancer was mentioned before SmartyKat in every answer.

Among cat toy brands worldwide in September 2026

Who do people search for more?

SmartyKat, about 23% more searches than Cat Dancer

SmartyKat 5.4K searchesCat Dancer 4.4K searches

Who does AI mention more?

Cat Dancer, mentioned in every answer we collected

Cat Dancer in 5 of 5SmartyKat in 3 of 5

Who does AI recommend more?

Cat Dancer, named ahead of SmartyKat in every answer

Cat Dancer first in 5SmartyKat never first

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Top cat toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cat Dancer appeared in all five answers. SmartyKat was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cat Dancer was listed before SmartyKat in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cat Dancer1st
  2. Go Cat2nd
  3. KONG3rd
  4. Yeowww!4th
  5. SmartyKat5th
  6. Petstages6th
  7. Catit7th
  8. Trixie8th
  9. Hartz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cat Dancer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KONG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartyKat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petstages2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yeowww!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hartz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat toy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cat Dancer or SmartyKat more popular in search?

This chart shows how often people search Google for Cat Dancer and SmartyKat by name. Each line represents a brand's share of searches for all nine cat toy brands we track, month by month, from English-language searches worldwide.

Cat Dancer and SmartyKat among cat toy brands worldwide, by month

Share of searches by month for SmartyKat, Cat Dancer. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGCatitSmartyKatCat DancerTrixieGo CatPetstagesYeowww!Hartz
Oct 202567.7%19.1%3.8%3.1%2%1.3%1.4%1.1%0.51%
Nov 202573.5%15%3%3%1.6%1.2%1.3%1.3%0.22%
Dec 202571.8%14.7%2.9%5.4%1.2%1.2%1.3%1.3%0.14%
Jan 202670.4%17.6%3.5%3.5%1.5%1.1%1.2%1%0.17%
Feb 202669.8%17.4%4.2%2.8%1.6%1.3%1.5%1.3%0.16%
Mar 202670.4%17%4.1%2.8%1.7%1.2%1.5%1.2%0.16%
Apr 202666.9%19.7%4.8%2.6%1.7%1.3%1.7%1.2%0.19%
May 202663.3%21.8%4.3%3.5%2.2%1.4%1.9%1.3%0.21%
Jun 202664.1%22.1%4.4%2.9%2%1.4%1.6%1.3%0.21%
Jul 202661.8%20.3%7.4%3.3%2.1%1.6%1.7%1.5%0.24%
Aug 202666.2%18.7%5.6%3%2.1%1.5%1.3%1.3%0.18%
Sep 202662.3%21.5%5.2%4.3%1.9%1.5%1.5%1.5%0.2%

How has the Cat Dancer and SmartyKat comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Cat Dancer took it in December 2025, SmartyKat took it in February 2026.
  • Across the 12 months ending September 2026, Cat Dancer’s share of searches among cat toy brands worldwide moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, SmartyKat’s share of searches among cat toy brands worldwide moved from 3.8% to 5.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

How did search popularity change for cat toy brands worldwide in September 2026?

2 changes
  1. In September 2026, Cat Dancer gained share of searches among cat toy brands worldwide, from 3% to 4.3%.

  2. Estimated monthly branded searches for SmartyKat worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cat Dancer’s and SmartyKat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cat Dancer

1 branded search term

  • cat dancer toy

SmartyKat

1 branded search term

  • smartykat

How the Brand Demand Index is measured

Other head-to-heads among cat toy brands

Creator with pink hair and a pink jacket

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