Cat Dancer vs SmartyKat:Which is more popular?
In September 2026, SmartyKat had more branded searches than Cat Dancer among cat toy brands worldwide. SmartyKat had about 5,400 branded searches, while Cat Dancer had 4,400. SmartyKat made up 5.2% of all cat toy brand searches we track, and Cat Dancer accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about cat toy brands, Cat Dancer appeared in all five answers and SmartyKat in three. Cat Dancer was mentioned before SmartyKat in every answer.
Who do people search for more?
SmartyKat, about 23% more searches than Cat Dancer
Who does AI mention more?
Cat Dancer, mentioned in every answer we collected
Who does AI recommend more?
Cat Dancer, named ahead of SmartyKat in every answer
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Top cat toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cat Dancer appeared in all five answers. SmartyKat was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cat Dancer was listed before SmartyKat in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cat Dancer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KONG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SmartyKat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Go Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petstages2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yeowww!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Catit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hartz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat toy brands
5 answers
Asked ChatGPT
“Which cat toy brand should I buy?”
Asked ChatGPT
“What are the best cat toy brands?”
Asked ChatGPT
“What's the best cat toy brand for active play?”
Searched Google, AI Overview
“best cat toys”
Searched Google, AI Overview
“interactive cat toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cat Dancer or SmartyKat more popular in search?
This chart shows how often people search Google for Cat Dancer and SmartyKat by name. Each line represents a brand's share of searches for all nine cat toy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SmartyKat, Cat Dancer. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Catit | SmartyKat | Cat Dancer | Trixie | Go Cat | Petstages | Yeowww! | Hartz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 19.1% | 3.8% | 3.1% | 2% | 1.3% | 1.4% | 1.1% | 0.51% |
| Nov 2025 | 73.5% | 15% | 3% | 3% | 1.6% | 1.2% | 1.3% | 1.3% | 0.22% |
| Dec 2025 | 71.8% | 14.7% | 2.9% | 5.4% | 1.2% | 1.2% | 1.3% | 1.3% | 0.14% |
| Jan 2026 | 70.4% | 17.6% | 3.5% | 3.5% | 1.5% | 1.1% | 1.2% | 1% | 0.17% |
| Feb 2026 | 69.8% | 17.4% | 4.2% | 2.8% | 1.6% | 1.3% | 1.5% | 1.3% | 0.16% |
| Mar 2026 | 70.4% | 17% | 4.1% | 2.8% | 1.7% | 1.2% | 1.5% | 1.2% | 0.16% |
| Apr 2026 | 66.9% | 19.7% | 4.8% | 2.6% | 1.7% | 1.3% | 1.7% | 1.2% | 0.19% |
| May 2026 | 63.3% | 21.8% | 4.3% | 3.5% | 2.2% | 1.4% | 1.9% | 1.3% | 0.21% |
| Jun 2026 | 64.1% | 22.1% | 4.4% | 2.9% | 2% | 1.4% | 1.6% | 1.3% | 0.21% |
| Jul 2026 | 61.8% | 20.3% | 7.4% | 3.3% | 2.1% | 1.6% | 1.7% | 1.5% | 0.24% |
| Aug 2026 | 66.2% | 18.7% | 5.6% | 3% | 2.1% | 1.5% | 1.3% | 1.3% | 0.18% |
| Sep 2026 | 62.3% | 21.5% | 5.2% | 4.3% | 1.9% | 1.5% | 1.5% | 1.5% | 0.2% |
How has the Cat Dancer and SmartyKat comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cat Dancer took it in December 2025, SmartyKat took it in February 2026.
- Across the 12 months ending September 2026, Cat Dancer’s share of searches among cat toy brands worldwide moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, SmartyKat’s share of searches among cat toy brands worldwide moved from 3.8% to 5.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for cat toy brands worldwide in September 2026?
2 changes

In September 2026, Cat Dancer gained share of searches among cat toy brands worldwide, from 3% to 4.3%.

Estimated monthly branded searches for SmartyKat worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cat Dancer’s and SmartyKat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cat Dancer
1 branded search term
- cat dancer toy
SmartyKat
1 branded search term
- smartykat
Other head-to-heads among cat toy brands

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