Brandwave

Go Cat vs Hartz:Which is more popular?

In September 2026, Go Cat had more branded searches than Hartz among cat toy brands worldwide. Go Cat had about 1,600 branded searches, while Hartz had 210. Go Cat made up 1.5% of all cat toy brand searches we track, and Hartz accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about cat toy brands, Go Cat appeared in three of the five answers and Hartz in none.

Among cat toy brands worldwide in September 2026

Who do people search for more?

Go Cat, about 8 searches for every 1 for Hartz

Go Cat 1.6K searchesHartz 210 searches

Who does AI mention more?

Go Cat, mentioned in 3 of 5 answers, Hartz in 0

Go Cat in 3 of 5Hartz in 0 of 5

Who does AI recommend more?

Go Cat, the only one of the two named

Go Cat first in 3Hartz never named

Follow Go Cat vs Hartz and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cat toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Go Cat was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hartz did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cat Dancer1st
  2. Go Cat2nd
  3. KONG3rd
  4. Yeowww!4th
  5. SmartyKat5th
  6. Petstages6th
  7. Catit7th
  8. Trixie8th
  9. Hartz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cat Dancer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KONG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartyKat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petstages2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yeowww!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hartz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat toy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Go Cat or Hartz more popular in search?

This chart shows how often people search Google for Go Cat and Hartz by name. Each line represents a brand's share of searches for all nine cat toy brands we track, month by month, from English-language searches worldwide.

Go Cat and Hartz among cat toy brands worldwide, by month

Share of searches by month for Go Cat, Hartz. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGCatitSmartyKatCat DancerTrixieGo CatPetstagesYeowww!Hartz
Oct 202567.7%19.1%3.8%3.1%2%1.3%1.4%1.1%0.51%
Nov 202573.5%15%3%3%1.6%1.2%1.3%1.3%0.22%
Dec 202571.8%14.7%2.9%5.4%1.2%1.2%1.3%1.3%0.14%
Jan 202670.4%17.6%3.5%3.5%1.5%1.1%1.2%1%0.17%
Feb 202669.8%17.4%4.2%2.8%1.6%1.3%1.5%1.3%0.16%
Mar 202670.4%17%4.1%2.8%1.7%1.2%1.5%1.2%0.16%
Apr 202666.9%19.7%4.8%2.6%1.7%1.3%1.7%1.2%0.19%
May 202663.3%21.8%4.3%3.5%2.2%1.4%1.9%1.3%0.21%
Jun 202664.1%22.1%4.4%2.9%2%1.4%1.6%1.3%0.21%
Jul 202661.8%20.3%7.4%3.3%2.1%1.6%1.7%1.5%0.24%
Aug 202666.2%18.7%5.6%3%2.1%1.5%1.3%1.3%0.18%
Sep 202662.3%21.5%5.2%4.3%1.9%1.5%1.5%1.5%0.2%

How has the Go Cat and Hartz comparison changed over the last 12 months?

3 findings
  • Go Cat was ahead of Hartz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Go Cat’s share of searches among cat toy brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 1.5K to 1.6K.
  • Across the 12 months ending September 2026, Hartz’s share of searches among cat toy brands worldwide moved from 0.51% to 0.2%, and its estimated monthly branded searches moved from 590 to 210.

How did search popularity change for cat toy brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Hartz worldwide fell 64.4% over 12 measured months, from 590 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Go Cat’s and Hartz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Go Cat

2 branded search terms

  • go cat da bird
  • go cat toys

Hartz

1 branded search term

  • hartz pet

How the Brand Demand Index is measured

Other head-to-heads among cat toy brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.