Brandwave

LupinePet vs Savic:Which is more popular?

In September 2026, Savic had more branded searches than LupinePet among pet accessory brands worldwide. Savic had about 33,100 branded searches, while LupinePet had 2,400. Savic made up 13.3% of all pet accessory brand searches we track, and LupinePet accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, LupinePet appeared in two of the five answers and Savic in none.

Among pet accessory brands worldwide in September 2026

Who do people search for more?

Savic, about 14 searches for every 1 for LupinePet

Savic 33.1K searchesLupinePet 2.4K searches

Who does AI mention more?

LupinePet, mentioned in 2 of 5 answers, Savic in 0

LupinePet in 2 of 5Savic in 0 of 5

Who does AI recommend more?

LupinePet, the only one of the two named

LupinePet first in 2Savic never named

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LupinePet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Savic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild One1st
  2. Ruffwear2nd
  3. KONG3rd
  4. LupinePet4th
  5. Tuft + Paw5th
  6. Savic–
  7. Ferplast–
  8. EzyDog–
  9. Petmate–
  10. Dogit–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuft + Paw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LupinePet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pet accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is LupinePet or Savic more popular in search?

This chart shows how often people search Google for LupinePet and Savic by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from English-language searches worldwide.

LupinePet and Savic among pet accessory brands worldwide, by month

Share of searches by month for Savic, LupinePet. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGRuffwearWild OneSavicFerplastTuft + PawEzyDogPetmateDogitLupinePetRogz
Oct 202528%21.6%17.6%11.8%6.5%4%4.3%2.9%1%1%1.3%
Nov 202531.8%26.5%14.5%9.7%5.3%3.3%4.3%1.9%0.85%0.85%0.85%
Dec 202538.1%21.3%11.7%11.7%4.3%3.2%4.3%2.3%0.69%1.6%0.84%
Jan 202634.8%23.7%15.9%7.1%5.8%3.6%3.9%2.6%0.77%0.93%0.93%
Feb 202633%22.5%15%10.1%6.7%3.4%3.7%3%0.89%0.89%0.89%
Mar 202630.7%24.6%16.5%9%6%3.7%4%2.7%0.97%0.97%0.8%
Apr 202626.3%25.8%17.3%11.6%5.2%3.9%4.2%2.8%1%1%0.84%
May 202624%27.6%18.4%10.1%5.5%4.2%4.5%2.5%1.1%1.1%1.1%
Jun 202625.7%29.6%16.2%7.2%5.9%4.4%4.8%2.6%1.4%1.2%0.96%
Jul 202625.6%28%18.7%6.8%5.6%5.1%4.6%2.5%1.1%1.1%0.91%
Aug 202627%25.4%17%11.4%5.1%4.6%4.2%2.3%1%1%1%
Sep 202625.9%24.4%16.3%13.3%6%4.4%4%2.7%1.2%0.97%0.97%

How has the LupinePet and Savic comparison changed over the last 12 months?

3 findings
  • Savic was ahead of LupinePet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LupinePet’s share of searches among pet accessory brands worldwide moved from 1% to 0.97%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Savic’s share of searches among pet accessory brands worldwide moved from 11.8% to 13.3%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for pet accessory brands worldwide in September 2026?

2 changes
  1. In September 2026, Savic gained share of searches among pet accessory brands worldwide, from 11.4% to 13.3%.

  2. Estimated monthly branded searches for LupinePet worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LupinePet’s and Savic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LupinePet

1 branded search term

  • lupinepet

Savic

1 branded search term

  • savic

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

Creator with pink hair and a pink jacket

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