LupinePet vs Rogz:Which is more popular?
In September 2026, LupinePet and Rogz were level in searches among dog collar brands worldwide, with an estimated 2.4K branded searches each, at 1.2% of the total each. When we asked ChatGPT and Google AI Overviews about dog collar brands, LupinePet appeared in three of the five answers and Rogz in none.
Who do people search for more?
LupinePet and Rogz are searched for about as often as each other.
Who does AI mention more?
LupinePet, mentioned in 3 of 5 answers, Rogz in 0
Who does AI recommend more?
LupinePet, the only one of the two named
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Top dog collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LupinePet was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rogz did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- LupinePet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wild One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueberry Pet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog collar brands
5 answers
Asked ChatGPT
“Which dog collar brand should I buy?”
Asked ChatGPT
“What are the best dog collar brands?”
Asked ChatGPT
“What's the best dog collar brand for everyday walks?”
Searched Google, AI Overview
“best dog collar”
Searched Google, AI Overview
“adjustable dog collar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is LupinePet or Rogz more popular in search?
This chart shows how often people search Google for LupinePet and Rogz by name. Each line represents a brand's share of searches for all eight dog collar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for LupinePet, Rogz. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Julius-K9 | EzyDog | LupinePet | Rogz | Blueberry Pet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 26.3% | 21.5% | 9.6% | 5.3% | 1.3% | 1.6% | 0.43% |
| Nov 2025 | 37.1% | 30.9% | 16.9% | 7.6% | 5.1% | 0.99% | 0.99% | 0.44% |
| Dec 2025 | 45.1% | 25.2% | 13.8% | 7.6% | 5% | 1.8% | 0.99% | 0.44% |
| Jan 2026 | 39.8% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.37% |
| Feb 2026 | 39.7% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.39% |
| Mar 2026 | 35.9% | 28.9% | 19.3% | 8.7% | 4.7% | 1.1% | 0.94% | 0.39% |
| Apr 2026 | 31.5% | 30.9% | 20.7% | 9.3% | 5.1% | 1.2% | 1% | 0.42% |
| May 2026 | 28.1% | 32.3% | 21.6% | 9.7% | 5.3% | 1.3% | 1.3% | 0.38% |
| Jun 2026 | 29.9% | 34.4% | 18.8% | 8.4% | 5.6% | 1.3% | 1.1% | 0.41% |
| Jul 2026 | 29.7% | 32.5% | 21.8% | 8% | 5.3% | 1.3% | 1.1% | 0.39% |
| Aug 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.44% |
How has the LupinePet and Rogz comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: LupinePet took it in December 2025.
- Across the 12 months ending September 2026, LupinePet’s share of searches among dog collar brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Rogz’s share of searches among dog collar brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for dog collar brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LupinePet’s and Rogz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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